Senior Consultant Marketing Automation and Operations
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Location and Flexibility
This is a hybrid role. It requires the ability to work in a hybrid mode from one of our offices in São Paulo (2 times a week or 8 days a month) or Porto Alegre (3 times a week or 12 days a month). Our WFN culture is designed to foster in‑person innovation, collaboration, and connection with team members local and visiting from other global offices.
The Opportunity
We’re looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations. In this role, you’ll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams. Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales. This role will have one person reporting; however it will support further development as required.
Responsibilities
Leadership & Cross‑Functional Collaboration
* Help build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development.
* Foster alignment and communication with cross‑functional partners including Sales, IT, Analytics, and Senior Leadership.
* Mentor and support team members and external agencies on strategy, tools, and best practices.
Marketing Automation & Data Governance
* Own end‑to‑end Pardot operations and support Salesforce administration.
* Design and optimize lead nurture workflows, segmentation, A/B testing, dynamic content, and campaign reporting.
* Manage list imports, QA, deliverability, and maintain database hygiene.
* Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution.
* Ensure compliance with GDPR, CAN‑SPAM, CCPA, and oversee key platform integrations.
Strategic Execution & Enablement
* Collaborate with product marketing, content, and sales teams on lifecycle email strategy and execution.
* Align with analytics and IT on platform improvements and campaign measurement.
* Provide strategic and hands‑on support to internal growth marketing teams and agency partners.
Sales Alignment & Lead Management
* Work closely with sales to improve marketing‑to‑sales handoff, lead lifecycle management, and lead scoring frameworks.
* Use data insights to refine MQL/SQL conversion strategies and improve attribution accuracy.
Content Strategy & Optimization
* Partner with content and product marketing to build high‑performing campaigns.
* Leverage A/B testing and content optimization to maximize engagement and conversions.
Marketing Operations & Martech
* Drive operational excellence in lead management and campaign performance.
* Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance.
* Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual).
* Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics.
* Support segmentation and activation strategies using CRM and CDP data & models.
Testing, Analytics & Reporting
* Conduct multivariate and incrementality tests across nurture and ABM programs.
* Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels.
Qualifications
* 10+ years in marketing automation and operations, with deep hands‑on experience in Pardot and Salesforce in a B2B environment.
* Strong understanding of marketing automation best practices, email design, and regulatory compliance.
* Demonstrated experience in lead management, data governance, and cross‑functional project execution.
* Strong analytical and problem‑solving skills with a data‑driven mindset.
* Highly organized with excellent prioritization and project management skills.
* Fast learner with technical aptitude and a passion for continuous improvement.
* Strong communicator and team player who thrives in collaborative environments.
Bonus Points
* You’ve worked in a client services environment (e.g., digital agency).
* Experience conducting interviews and hiring for your team.
* Experience consulting with teams on best practices.
Nice to Have
* Proficiency in HTML, CSS.
* Experience with campaign tracking, data management tools, and integrations (e.g., Zapier).
* Familiarity with platforms like Instapage, Folloze, and ABM/ad platforms (Rollworks, StackAdapt, Demandbase).
* Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic).
* Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams.
Why TELUS Digital?
At TELUS Digital, you'll work with world‑class brands like FOX, HBO, PepsiCo, and Domino's, building transformative digital products that impact millions. Our global reach allows you to collaborate with diverse, international teams, solving complex problems and delivering tech‑driven solutions that matter.
We thrive on engineering excellence, using the latest technologies in cloud computing, AI, machine learning, DevOps, microservices architecture, and data engineering. Our teams embrace Agile methodologies, continuous integration and deployment (CI/CD) pipelines, and a DevOps‑first mindset to deliver solutions at scale.
Some of Our Benefits
* Health and dental plan
* Life insurance
* Monthly voucher for meals, culture, education, health and mobility
* Child care assistance and more!
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.
We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.
For more information on how we use your information, see our Privacy Policy.
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