Crevel Europe is a leading importer and wholesaler of Mexican and American products in Europe. With a portfolio of over 1400 products from both mainstream and independent brands, we serve clients across the continent. Our mission is to support food service and retail businesses by providing access to top-quality authentic Mexican and American products at the best price, becoming the benchmark for international food distribution in Europe.
Digital Marketing Manager - Job description:
Role Purpose
We are seeking a Digital Marketing Manager with strong strategic capabilities and a solid understanding of the e-commerce landscape. This role is responsible for leading our digital marketing efforts to drive qualified traffic, improve user experience, and convert visitors into loyal customers across our Shopify-based platforms. The ideal candidate combines a data-driven mindset, a deep knowledge of SEO, SEM, and customer acquisition strategies, and the ability to coordinate cross-functional marketing initiatives.
Key Responsibilities
* Design, execute, and optimize comprehensive SEO and SEM strategies to drive high-quality traffic, generate qualified leads, and support revenue growth.
* Map and analyze the consumer journey to identify friction points and improve conversion rates across digital touchpoints.
* Build and lead a data-informed marketing strategy, using insights to guide decisions on channel mix, messaging, and campaign design.
* Develop and manage a cross-functional marketing calendar in coordination with internal teams (Sales, Purchasing, Logistics), aligned with product launches, promotions, and seasonal campaigns.
* Define and adapt the digital communication strategy according to audience segmentation and behavioral data.
* Track and report on key performance indicators such as traffic, conversion rate, customer acquisition cost (CAC), and return on ad spend (ROAS).
* Collaborate with the E-commerce Specialist to ensure the timely and accurate execution of campaigns and updates within the Shopify ecosystem.
* Identify opportunities for new tools, features, or integrations within Shopify that can support personalization, automation, and growth.
* Ensure strategic alignment between the brand’s positioning, content, and customer expectations throughout the entire digital journey.
* Maintain awareness of industry trends and best practices in e-commerce, digital marketing, and customer behavior.
What We’re Looking For
* Minimum 4 years of experience in digital marketing roles within an e-commerce environment, with proven success in driving online growth.
* Strong command of SEO and SEM, with the ability to define strategy and supervise execution.
* Functional knowledge of Shopify and how it supports marketing initiatives and integrations.
* Strong analytical skills and experience interpreting digital data to guide business decisions.
* Familiarity with AI-based tools and technologies to improve marketing efficiency and content performance.
* Experience working cross-functionally with multiple departments to deliver integrated campaigns.
* Organized, autonomous, and capable of managing multiple initiatives in a fast-paced environment.
* Strong communication skills in English. German is a plus.