For one of our parters, an absolute innovative world leader, we are looking for a
Senior Brand Manager
to take the marketing responsibility of the most vital product portfolio of the company in the BeLux. Launches are eminent and more to come... At least 5 years experience in Pharmaceutical Marketing is required.
JOB SCOPE: This is a high-visibility role that demands a dynamic blend of strategic insights and hands-on execution. You will act as the bridge between regional strategy and local implementation, working closely with cross-functional teams in marketing, digital, medical, and sales.
Why this role? Ownership:
Lead the commercial strategy for a vital therapeutic area. Collaboration:
Act as the central connector between global vision and local field execution. Impact:
Drive a sophisticated omnichannel approach in a highly competitive market.
CORE RESPONSIBILITIES: Market Engagement & External Focus: Landscape Expertise:
Deep dive into the Belgian market to analyze competition and identify the evolving needs of patients, providers, and payers. KOL Collaboration:
Partner with the Medical department to build and execute engagement plans for KOLs and healthcare influencers. Insight Integration:
Translate international strategies into actionable local initiatives based on direct customer feedback and market intelligence. Advocacy Relations:
Build meaningful connections with Patient Advocacy Groups to support educational and health-awareness goals.
Cross-Functional Leadership: Internal Synergy:
Foster strong relationships with Digital, Medical and Sales teams to ensure a unified approach to brand execution. Sales Enablement:
Empower the field force by refining communication tools and leveraging brand ambassadors to enhance physician dialogue. Compliance & Global Alignment:
Ensure all activities meet high ethical and legal standards while collaborating with international stakeholders.
Strategic & Tactical Planning: Business Planning:
Design and lead comprehensive, multi-channel business plans to support both new product launches and the growth of the existing portfolio. Omnichannel Optimization:
Define the ideal channel mix—including digital platforms and patient activation—to maximize brand impact. Data-Driven Adaptation:
Use advanced analytics to monitor market dynamics, assess tactical ROI, and pivot strategies when necessary. Budget Management:
Oversee brand-related financial resources, ensuring strategic allocation and cost-effectiveness.
Delivering Superior Customer Experience: Value-Centric Execution:
Focus every tactic on adding measurable value to the healthcare ecosystem (HCPs, caregivers, and patients). Performance Tracking:
Utilize customer satisfaction metrics to evaluate execution quality and refine the customer journey. Value-Based Strategy:
Embed Value-Based Selling principles into all sales materials and field training to ensure long-term commercial sustainability. Best Practice Sharing:
Network with international peers to adopt and scale successful tactics from other regions.
REQUIRED SKILLS & EXPERIENCE: Master’s degree in Business, Marketing, or Life Sciences. Minimum 5 years experience in pharmaceutical marketing
is essential. A proven track record of managing complex projects and shifting priorities in a fast-paced competitive environment. Ability to work autonomously while maintaining a high level of collaborative spirit. Fluency in
English, French, and Dutch
is mandatory (and live in Belgium). Strong command of MS Office and a modern understanding of digital/e-channel marketing.
OFFER: Fixed position at a continuous innovating company Work in a culture, based on mutual respect, striving for excellence and high integrity An environment based on collaboration and team spirit High level of autonomy in your daily activities Flexible working environment
CONTACT: Please don't hesitate to apply here if you recognize yourself in this! Looking forward to meeting you... Katleen Broeckhoven