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Digital customer journey expert

Ostende
Ariad
Publiée le 5 octobre
Description de l'offre

Ready for a new Customer journey challenge?

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.


About Ariad:

We’re the digital consultancy & staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like Samsung, Carrefour, ING, Orange and BNP... We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

Ariad consultants are specialised in digital marketing, e-commerce, digital communication, digital analytics, marketing automation, digital product design and digital transformation.


Description/Role:

As a Digital Journey Manager at our client, you will be part of the Digital Marketing department, working on digital journey efforts for residential customers, self-employed professionals, and small businesses. The department defines and implements the digital commercial strategy and roadmap. With our client strategic goal of becoming a digitally oriented company, you will play a key role in this transformation.

You will develop and execute digital journey strategies, combining marketing, customer experience, and data analysis to drive awareness, conversion, and retention.

Responsibilities:

* Optimize customer journeys from initial contact to purchase and beyond
* Create functional journey maps using a reverse funnel approach
* Formulate hypotheses for A/B testing and interpret results
* Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing
* Set up and monitor performance reporting
* Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution
* Manage budgets and backlogs efficiently
* Present progress in internal forums such as the tribe cockpit


Requirements & Qualifications:

* Minimum 6 years of experience in digital marketing, ecommerce, or digital campaign management
* Strong project management skills with a focus on delivery and quality
* Excellent communication and stakeholder management skills
* Strong analytical mindset and performance orientation
* Ability to navigate complex environments and adapt to changing priorities
* Preferably a master’s degree or postgraduate in digital marketing


Must have skills:

* Digital journey mapping
* Adobe Analytics (or Google Analytics)
* SEO, SEA, CRO (including A/B testing)
* Ecommerce expertise
* Project management
* Performance reporting tools (e.g., Looker Studio)


Nice to have skills:

* Knowledge of the telco sector
* Dutch language proficiency


The offer:

* Payroll or Freelance Contractor collaboration
* Work for a global market leader of a large-scale digital commerce platform.
* You will have the opportunity to work with a dynamic, ambitious, skilled team, and be a key player in delivering results.


Why Join Ariad?

* You’re joining an impressive network of +100 digital consultants and the Ariad staff, all dedicated to helping and supporting each other to succeed, and drive innovation.
* You will never be a number: we match you with projects that suit your skills and ambitions.
* Personalised follow-up & honest feedback guided by our Digital Talent Managers.
* Gain a rich community of other digital professionals at quarterly events and meetups.
* Join our annual Workcation event in sunny Southern Spain.
* Ongoing opportunities to learn and grow professionally including personal and professional development and guidance.
* Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!
* Super extra legal advantages, Car, fuel card, netto allowance, and much more...


If you’re ready to bring clarity to complexity and craft design experiences that scale globally, we’d love to hear from you. Apply now and let’s shape what’s next together.

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