As Director Commercial Enablement, you are the driving force behind our commercial impact at Telenet Business. You design and lead data-driven strategies and enablement programs tailored for the SME and Large Enterprise segments. Your mission? Boost our commercial capabilities and support sustainable growth.
With a strategic mindset and a strong operational drive, you ensure seamless alignment between sales, marketing, and solutions — making sure everyone is ready to deliver.
Your role in action
Strategic Leadership
Lead 3 direct teams and guide ~25 indirect contributors. Oversee commercial strategy, planning, and go-to-market execution for the SME and LE segments.
Customer & Market Insights
Turn customer, product, and sales data into actionable strategies. Drive better segmentation, sharper targeting, and more impactful campaigns.
Campaign Execution & Funnel Impact
Ensure smooth, on-time delivery of integrated lead generation, migration, and retention campaigns — all fueling our sales funnel.
Cross-functional Collaboration
Work closely with Sales, Solutions, BEAT, and Operations. Align planning, readiness, tooling, and execution across the board. Make sure everyone is equipped for success in lead-to-order and go-to-market.
Enablement Playbooks & Planning Rhythm
Define and manage the commercial planning cadence. Build and maintain enablement playbooks for SME and LE sales teams, ensuring structure and consistency in commercial execution.
What you bring to the table Your strengths & expertise
Leadership: You inspire and empower cross-functional teams with a culture of collaboration and continuous improvement.
Strategic thinking: You align commercial enablement programs with business priorities.
Communication: Clear, persuasive communicator — in presentations, workshops, or strategic conversations.
Data-savvy: You turn quantitative and qualitative insights into smart actions.
Digital marketing fluency: You know the tools — from social media and email marketing to SEO and PPC.
Brand & positioning: You help shape and protect the Telenet Business brand, aligned with central brand strategy.
B2B understanding: You get the SME & LE customer journeys and buying behavior.
Commercial tooling & CRM: You know how to drive performance with the right tools and processes.
Problem-solving & scope of influence
You're comfortable navigating complex commercial challenges — from lead management to market alignment. You improve processes, enhance operational readiness, and lead the adoption of new ways of working. You keep a close eye on performance metrics like sales funnel health, marketing ROI, and campaign effectiveness.
Your impact is broad: your work influences the full commercial rhythm across departments, with visible effects on customer engagement, commercial KPIs, and business performance.
How you collaborate
You connect teams, break silos, and spark action. Whether it’s coordinating between Sales and BEAT, aligning with Operations, or representing Commercial Enablement in executive discussions — you’re trusted, respected, and effective.
What you’ll need to succeed Must-haves (from day one):
Master’s degree in Business, Marketing, or related field (or equivalent through experience)
Minimum of 10 years’ experience in commercial enablement or a related role
Proven success in leading go-to-market or commercial enablement programs
Strong analytical mindset and CRM experience
Excellent project and stakeholder management skills
Nice-to-haves:
Experience in telecom, ICT, or managed services
Familiarity with marketing automation, value-based selling, and segmentation models
A proven track record of improving commercial KPIs through structured enablement
Ready to set things in motion with us?
Apply now and help shape the commercial future of Telenet Business.