Requisition Number: 23611BR
Description:
The Stantec Center of Expertise in Communications and Stakeholder Engagement provides a full spectrum of services, supporting climate and energy policy outreach. Our communication projects are focused on Sustainability, Clean Energy, Energy Transition, Climate Change, Nature and Biodiversity, and Circular Economy and aim at raising wider awareness and understanding of related European policies.
Stantec Belgium’s major client groups include European Union institutions, bodies and its agencies, governments, international funding, and aid agencies.
We employ and partner with a diverse network of Communication experts, Energy experts, Climate scientists, and environmental specialists. They help us bridge the gap between sectoral expertise and the need for efficient, impactful, and clear messages to EU citizens.
We are currently seeking to recruit a full-time Freelance Social media officer to join our international and dynamic Belgian unit to support our growth and ambition in Communications and Stakeholder Engagement services.
The Social media officer will work closely with our clients as Community Manager. The officer will focus on the community management of clients projects’ social media channels: Twitter, LinkedIn, Facebook, Instagram and YouTube, benefitting from many research, materials and pre-written social media posts produced by our experts.
The Social media officer will undertake community management ensuring multi-channel coherence to encourage participation of the programme‘s large community and foster engagement. The officer will implement and updating, as needed, the social media strategy, ensure weekly monitoring and reviews.
Responsibilities
The community management task will consist of:
1. Drafting social media posts, reels, polls content. Create updates when needed
2. Posting dedicated content produced by designers. Create updates based on templates when needed
3. Reposting content coming from social media users while paying special attention to content from project audiences and followers
4. Moderating channels, during office hours, applying agreed social media guidelines, reacting, and replying to any questions from social media users, interacting with social media users
5. Monitoring and reporting activity on social media.
Sub-activities may include, among others:
6. Support the client with the identification of core messages to communicate on the projects, perform target group monitoring analysis and identify key target audiences and stakeholders to engage with, etc. producing a weekly social media editorial calendar as well as social media actions to reach key performance indicators.
7. Update of objectives, key performance indicators and engagement objectives per channel (reach, engagement) for Twitter, LinkedIn, Facebook, Instagram and YouTube. Generate creative ideas that are specific, measurable, achievable, realistic and time-bound, ensuring localisation towards audiences (geography, behaviours and expectations).
8. Grow the community of projects at the national, regional, and international level
9. Designs social media visuals, videos using CANVA
10. Dissemination and promote community activities (news, events, podcasts, articles, videos).
Qualifications:
Applicants should as a minimum have the following qualifications and demonstrate the following skills:
11. University degree in a relevant discipline such as Journalism, Communication, Graphic Design, Digital Marketing, Sustainability, Environment, or climate studies. A master’s degree is an advantage, or equivalent experience.
12. At least 5 years of relevant experience in managing social media channels, contributing to communication projects or projects with activities such as digital communication and social media tools, and production of visuals for social media engagement in a communication agency, a think-tank, a EU-funded project, an European association, a federation or a public institution.
13. Demonstrated experience of management of social media channels.
14. Comprehensive knowledge of EU Web guide, GDPR and IPR requirements is an asset.
15. Experience of working independently with various stakeholders, notably donors, public authorities, NGOs in a multi-cultural context.
16. Experience in advising clients for appropriate social media community management approach.
17. Native-level or equivalent English knowledge, knowledge of another EU language is an advantage.
18. Good communication skills and demonstrated experience in facilitating dialogue and communication.
19. Good understanding of the thematic fields of environment, circular economy, climate change, and clean energy transition.
What we offer:
20. Opportunities to regularly update and enhance technical skills and qualifications and other professional competences, through: (i) support for the acquisition and implementation of very diverse projects; (ii) participation in training and other capacity building activities.
About Stantec:
We’re active members of the communities we serve. That’s why at Stantec we always design with community in mind. We believe growing a great design company happens from the inside out. We look for people who are drawn to use every talent they possess, plus imagination, determination and a drive to do the extraordinary.
The Stantec community unites approximately 31,000 employees working in over 400 locations across six continents. We collaborate across disciplines and industries to bring projects to life. Our work as architects, engineers, and consultants from initial project concept and planning through design, construction and commissioning is built on a solid history of success. So when we take on a project we see the opportunity to make a lasting connection with the people and places where we live and work. Redefine your personal best. Join us!
Additional Information:
In case of any questions please contact Thomas Léonard via thomas.leonard@stantec.com
Work Location(s):
Belgium, Belgium-La Hulpe
Employment Type: Full-Time
Job Type: Regular
Job Category: Business Development