Go-to-Market Lead
Be the driving force behind ORAC's next growth chapter.
About Orac
At Orac, we believe every wall is a blank canvas. Where others see a flat surface, we see a world of possibilities. Welcome in the world of Orac. The world of architectural elements, made for walls.
We are a family-owned Belgian company that has been a leader in architectural elements for walls for over 50 years. From our headquarters in Ostend, our innovative products are available across Europe, from Paris to Köln, London, Barcelona, Slovakia, Lecco, and beyond.
Our commitment to sustainability is at the heart of everything we do. We strive to make a positive impact not only today but also for future generations. Sustainability is a core value that guides our choices, choosing what's best for our planet, people, and community
We believe in a world in which digital technologies and data enhance the customer experience. A solid digital backbone combined with strong local teams is a powerful mix for our growth.
Now, we're writing our next chapter. Backed by cutting-edge digital capabilities, fast logistics, and a customer-first mindset, we're accelerating growth in one of our most exciting segments: Professionals. Architects, installers, and designers who share our passion for beautiful spaces.
We need a strategic do-er to lead this charge. Someone entrepreneurial. Commercially sharp. Endlessly curious about growth. That could be you.
Your mission
You'll own the Route‐to‐Market strategy for the Professional segment and lead a dedicated cross‐functional team. You'll think like a founder, act with commercial ownership, and execute with measurable results.
This is not a coordination job. This is commercial ownership.
What you will do
Drive growth
* Build and own the growth and Go-to-Market strategy for our Professional segment
* Turn customer data and market insights into actionable initiatives
* Prioritize opportunities and scale what works to drive business impact
Lead the team
* Lead a cross-functional team in sprint mode
* Create focus, momentum, and accountability
* Embed effective rituals that deliver high-speed execution
Execute with impact
* Test and validate ideas directly with customers in the field
* Launch initiatives that move the needle: lead generation, nurturing, conversion, onboarding, digital services
* Report on business results with clarity and ambition
Who you are
Commercially sharp: 5+ years in B2B or B2B2C sales, business development or GTM leadership. Experience in interior design, architecture, or construction is a plus.
An entrepreneurial builder: Hands-on, adaptable, comfortable with ambiguity. Scale-up or start-up experience is a plus.
A strategic do-er: You zoom out for the big picture, zoom in to execute fast.
A natural leader: You inspire cross-functional teams and make things happen.
Business-minded: P&L savvy, strong prioritization skills, digital fluency (CRM, data, automation).
Your First 90 Days
30 days: Understand the segment. Create a clear roadmap. Build team rituals.
60 days: Launch your first commercial initiatives. Get into the market and gather real feedback.
90 days: Demonstrate measurable impact. More reach, stronger engagement, and a growing pipeline.
Why Orac?
This is a greenfield opportunity with real influence and European impact
The role: True ownership. Freedom and responsibility. Strategic seat with European impact.
The company: 50+ years of design leadership. Fast logistics. Strong digital backbone. Loyal customer base. Sustainability at our core.
The culture: Passion, inspiration, loyalty. We move fast, think creatively, and value ownership.
* A competitive salary, end of year premium and holiday pay along meal vouchers, net allowance, bicycle lease plan, group insurance as well as DKV hospital insurance for you and your family.
* Colleague discount. We know you'll love interior design, that's why you can start using our colleague discount from day one.
* Flexibility that fits your life: flexible working hours
* Growth and learning development opportunities that help you to broaden your knowledge
Looking forward to your application.
After submitting your CV, you can expect feedback within one week
Interviews and next steps will be communicated to shortlisted candidates.