We're Hiring – Growth Marketing Lead
Groupe Etam is looking for an experienced Growth Marketing Lead to drive brand growth and 360° communication for the Etam brand across the BELUX region. This role focuses on growth, traffic acquisition, and brand visibility, with ownership of digital and brand initiatives and strong coordination with partner agencies.
Role Overview
Lead Etam's growth and communication efforts in BELUX
Define and strengthen brand image, visibility, and traffic acquisition across digital and offline channels
Coordinate multiple external partners
Key Responsibilities
Digital Growth & Communication
Manage paid acquisition channels (Meta, Google, Pinterest, etc.) via a paid media agency
Monitor performance, analyze results, and optimize campaigns in collaboration with the agency
Oversee CRM communications: create and coordinate commercial emails via Salesforce
Lead local social media presence (Facebook, LinkedIn) with a strong focus on brand image and consistency
Brand Growth & Influence
Develop influencer marketing initiatives: selection, seeding, and collaborations with influencers
Coordinate brand and influencer events to maximize visibility and engagement
Implement local initiatives to strengthen brand image and awareness
PR, Media & Offline Growth
Collaborate with the PR agency and manage press relations
Coordinate out-of-home advertising campaigns via a dedicated agency
Ensure alignment between offline campaigns, brand image, and digital growth objectives
Agency & Partner Coordination
Lead coordination with three agencies: paid media, out-of-home, and PR
Manage briefs, timelines, and performance reviews
Profile
Strong experience in growth marketing, digital marketing, and retail marketing
Solid understanding of traffic acquisition and performance-driven campaigns
Agile and comfortable in a fast-paced retail environment
Autonomous, structured, and hands-on
Experience managing multiple agencies
Bilingual French/Dutch is a strong advantage
Benefits
Flexible remote work policy
Family-owned group with a friendly and supportive culture
Exclusive perks (e.g., preferential rates on our collections)
Through its WECARE program, the Group is committed to being demanding and transparent in the design of its collections, innovating for more sustainable fashion, and placing people—in all their diversity—at the heart of change.
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