Job Summary:
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This role plays a pivotal part in driving customer engagement and business growth across international markets through the development of impactful marketing campaigns.
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The ideal candidate will possess expertise in B2B email marketing, with a strong understanding of marketing automation technology and analytical skills to drive data-driven insights.
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We are seeking a talented Campaign Marketing Executive who can collaborate closely with internal departments and external partners to ensure cohesive and impactful marketing efforts.
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About the Role:
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* Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by international market, and new feature launches.
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* Design email sequences to nurture leads, engage current customers, and re-engage inactive users.
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* Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies, including ABM.
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* Develop compelling content in coordination with design teams for visual assets.
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* Manage the technical aspects of email campaigns to ensure compatibility across platforms.
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* Champion database health and analyze email campaign performance using key metrics and provide insights.
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* Formulate recommendations for campaign improvement based on performance data.
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* Ensure consistency in brand messaging across email campaigns and other marketing channels.
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* Ensure all email marketing activities comply with legal requirements and best practices.
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What We Offer:
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* A dynamic and evolving environment where you can grow professionally and personally.
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* Fair salary package and flexible working arrangements.
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* Opportunities for continuous learning and improvement.
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* A collaborative team atmosphere with regular team activities during and after work.
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* Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands, and Luxembourg.
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* Endless supply of excellent coffee, snacks, fresh fruits, and drinks.
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Requirements:
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* Proven experience in a digital marketing role with a focus on B2B email marketing.
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* Experience in creating and managing email strategies, campaigns, and content.
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* Strong knowledge of B2B email marketing strategies and best practices.
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* Proficiency in marketing automation technology.
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* Analytical skills with attention to detail and a passion for spotting opportunities in data.
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* Strong organizational and project management abilities.
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* Good written communication skills.
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What's In It For You:
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You'll have the opportunity to help build a fast-paced and internationally growing company, collaborate with a dedicated team of professionals, and enjoy a range of benefits and perks.
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