Experiences in B2B sales with wholesalers? Experiences in operational marketing? Experiences in People Management? Strong interest or background in the agricultural sector? Bilingual in French & Dutch? This position is for you !!
Our client is a Belgian family-owned company with over 100 years of experience i n the distribution of premium technical equipment for the agricultural sector, the green/landscaping sector, and material handling. It employees +100person, generates +150M€ of annual turnover and aims to strengthen its market position by focusing on leading-edge technology, strong partnerships with dealers, and efficient services in sales, marketing, after‐sales, and financing.
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following responsibilities:Lead the commercial strategy : annual sales plan, margins, product mix
Animate and guide the sales & marketing team (define priorities, coordinate & coach the team on the field) - you will be responsible of 3 areas sales manager, 3 product managers & 2 persons in the back office
Manage pricing strategy and negotiate with key accounts & dealer networks
Develop business via demo machines, rental, and used equipment
Be responsible of the company brand by owning all marketing & communication activities & ensuring their consistency: marketing materials, digital channels, campaigns, ...Handle the implementation of a new CRM systemStrengthen communication with the dealer network : newsletters, events, information sessions
Oversee events & trade fairs : stand concept, logistics, demos, post‐event analysis
Act as main link between manufacturer & internal teams ; track KPIs, market trends, bonuses
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU, you will have the following profile:+5 years experiences as B2B sales leader with strong commercial development skills & ability to negotiate with wholesalersExperiences with l ong selling cycle & technical products (agriculture, machinery, industry)Previous experience in people management or team coachingBackground or strong affinity with the agriculture sector is a plusSolid experience in operational marketingComfortable in managing projects (CRM, reporting, process optimization)Strategical mindset coupled with the willingness to remain operational & available for the teamsPersonal traits: entrepreneurial mindset, structured, responsible, clear communicator, low ego.Languages: Fluent in French, Dutch & English
As a successful Sales & Marketing Manager - Agricultural Machinery - FR/DU ,, you will have:A key, high‐impact role shaping the company's commercial & marketing evolution.Autonomy, trust, and a clear strategic framework.A competitive package incl. bonus, company car (or mobility budget), net allowance, extended insurance, cafeteria plan, meal vouchers. [A chance to build something long‐lasting within a growing, value‐driven family business.
Newsletter, Pricing Strategy, Logistics, Area Sales, KPI, Communication, Market Trends, Entrepreneurship, Team Leadership, Machinery, Team Coaching, Sales Planning, Sales, Campaign, Digital Channels, Skills Development, Back Office, Sales & Marketing, Agriculture, Agriculture, Coordination, Key Account, Team Coaching, Project Management, VOS, Networks, Rental, Commercial Strategy, CRM systems, Networks, Process Development, Annual Revenue, Trade fairs, Technical Product, Reporting, Negotiation, Marketing Material, Equipment Operation, Post Event Analysis, B2B Sales, People Management, Implementation