About us
Royal Queen Seeds is one of the world’s leading cannabis seed brands.
What started in 2011 as a single website has evolved into a global, digital-first company with brand stores, international reach, and a strong focus on innovation, education, and community.
Our digital team is based near Barcelona in a modern, open, and collaborative office environment. We move fast, test constantly, and care deeply about brand, product, and user experience.
We collaborate with iconic global figures and cultural leaders — including Mike Tyson — and develop experiences for both direct-to-consumer (B2C) and business-to-business (B2B) audiences.
As we enter a new phase of growth, we are redesigning and elevating the RQS experience, and we’re looking for a UX & Design Director to lead this transformation.
The role
As UX & Design Director, you will own the UX vision, design quality, and visual consistency across B2C and B2B digital experiences, with a strong focus on e-commerce performance, brand storytelling, and scalable design systems.
You will work closely with:
* Internal teams (Design, Growth, CRM, SEO, Content, Development, B2B)
* Senior stakeholders and management
This role combines strategic leadership, hands-on design oversight, and operational excellence. You won’t just design, you’ll define standards, guide execution, and ensure quality from concept to live product.
Your mission
Deliver a modern, conversion-optimized, and brand-driven digital experience across B2C and B2B, by building a strong UX operation, elevating design quality, and aligning user experience with business growth, including high-profile collaborations.
What you’ll be responsible for
UX & Product Experience (B2C & B2B)
* Define and own the global UX vision for RoyalQueenSeeds.com and related B2B digital platforms.
* Lead the new website layout implementation.
* Review, refine, and elevate UX/UI proposals with quality tweaks, brand alignment, and CRO focus.
* Oversee post-implementation QA and UX debugging (layout issues, responsiveness, usability flaws).
* Ensure seamless experiences across homepage, navigation, PDPs, collections, landings, and B2B portals or flows.
Design Direction & Brand Consistency
* Own the visual language and design system across B2C, B2B, CRM, campaigns, and partnerships.
* Ensure brand storytelling is consistently expressed through layout, imagery, and hierarchy.
* Supervise logos, imagery, and visual assets across projects
* Act as final design quality gate before implementation.
B2B Experience & Marketing Assets
* Define UX and visual standards for B2B journeys (wholesale, partners, distributors).
* Oversee design of B2B marketing and sales materials (digital and print).
* Ensure consistency between B2B brand expression and B2C experience, while respecting different user needs.
Design Operations & Workflow
* Structure and optimize Figma workflows, libraries, and handoffs.
* Build scalable processes between design, development, marketing, and B2B teams.
* Document UX decisions, standards, and best practices.
Leadership & Collaboration
* Lead and mentor designers (and potentially grow the design team).
* Collaborate closely with Growth, CRM, SEO, Content, and B2B teams to align UX with performance goals.
* Participate in management meetings, presenting progress, risks, and opportunities.
* Translate business objectives into clear UX and design priorities.
What we’re looking for
Experience & Skills
* 4+ years of experience in UX/UI, digital design, or product design, with leadership exposure.
* Strong background in e-commerce UX.
* Excellent command of Figma (components, systems, collaboration workflows).
* Solid understanding of CRO, usability, and performance-driven design.
* Strong visual design foundations: typography, layout, hierarchy, branding.
* Ability to debug UX/UI issues post-implementation.
Soft skills
* Ownership mindset: you take responsibility for outcomes, not just deliverables.
* Clear communicator, able to give structured, constructive feedback.
* Comfortable balancing strategy and hands-on execution.
* Proactive, organized, and detail-oriented.
* Collaborative leader who elevates others’ work.
Languages
* Fluent in English
* Spanish is valued
What we offer
* Permanent contract
* Flexible working hours (Monday–Friday)
* Attractive compensation package
* Open, dynamic, and international work environment
* High ownership and real impact on a global brand
* Exposure to cutting-edge marketing, UX, CRO, B2C, B2B, and high-profile collaborations
* Free food, drinks, and fruit at the office 🍎☕
Note: Due to location, access to a car or motorbike is required.
Why this role is special
You’ll be joining Royal Queen Seeds at a pivotal moment: redefining its digital experience, scaling B2B and B2C platforms, and working on globally visible projects, including collaborations with icons like Mike Tyson.
This is not a pixel-pushing role. It’s a strategic UX & Design leadership position with real ownership, real impact, and real reach.