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Marketing business partner - content

Wijnegem
Orange Cyberdefense
Publiée le 7 avril
Description de l'offre

Some highlights

* Being part of an international company yet with local presence

* Build a safer digital society together with us


Working as a Marketing Business Partner

As a Marketing Business Partner, you play a key role in translating cybersecurity expertise into clear, compelling and market-relevant stories.

You act as a go-to-market partner to Sales, Pre-Sales and other internal stakeholders, capturing market needs and translating them into impactful marketing initiatives. You contribute to the development of solution messaging and go-to-market narratives, ensuring that our cybersecurity offerings are positioned clearly and credibly for the Belgian market.

At the same time, you are hands-on and operational: from shaping event storylines to executing campaigns and coordinating content.

Your responsibilities

Go-to-market & storytelling

* Contribute to the development of solution messaging and go-to-market narratives

* Translate global content into locally relevant Belgian market stories

* Build sector- and solution-driven narratives aligned with market needs and sales priorities

* Identify customer insights and translate them into concrete marketing initiatives

Events & experience design

* Lead the development of storylines, agendas and positioning for:

* 2 flagship events

* ~6 smaller (sector / niche) events

* Brief and support speakers in building clear, structured and impactful presentations

* Support moderation and ensure consistency in storytelling across sessions

* Ensure events are not just organised, but strategically positioned experiences

Business partnering

* Act as a counterpart to Sales and Pre-Sales, capturing needs and translating them into marketing actions

* Collaborate cross-functionally with teams such as HR (e.g. employer branding support), PR and other stakeholders

* Bring structure to business input and convert it into clear priorities and initiatives

Operational execution

* Execute marketing activities hands-on (campaigns, events, content coordination)

* Coordinate with internal teams and external partners

* Ensure delivery from idea to execution in a resource-constrained environment

[Shape]

Your profile

* Experience in B2B marketing, go-to-market or storytelling roles (ideally in tech/cybersecurity)

* Strong ability to translate complex topics into clear, compelling narratives

* Comfortable operating both strategically and operationally

* Strong stakeholder management skills across Sales, Pre-Sales and cross-functional teams

* Proactive, structured and able to drive initiatives independently

* Fluent in English & Dutch (French is a bonus!)

[Shape]

What we offer

* A key role at the intersection of strategy, storytelling and execution

* Direct impact on how cybersecurity is positioned in the Belgian market

* A dynamic environment where you own and shape flagship initiatives

* The opportunity to grow into the role and make it your own

* Great benefits including a company car

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