Paid Social Creative Lead (Freelance – Temporary Assignment)
Location: Fully remote (1x/month in Germany)
Start: ASAP, contract of 6 months with extensions possible
Languages: English required, German nice to have
Seniority: Senior
Intro
For a leading international travel company, we are urgently looking for a senior Paid Social Creative Lead. You will shape the creative direction of paid social campaigns across multiple platforms, ensuring high-impact storytelling that drives engagement and conversion. You’ll work within a fast-moving marketing team and collaborate closely with performance specialists, brand teams, and external partners.
Responsibilities
* Own the creative strategy for paid social campaigns across Meta, Pinterest, TikTok and other platforms.
* Develop innovative, platform-native concepts and support asset creation.
* Ensure all content aligns with brand guidelines while maximizing performance potential.
* Brief, guide and challenge creative teams to deliver high-quality content.
* Collaborate with the performance specialist to align creative with targeting and bidding strategies.
* Optimize creative based on testing frameworks, insights and performance metrics.
* Partner with cross-functional teams to ensure creative consistency across campaigns and channels.
Experiences & Competences
* Senior-level experience in paid social creative strategy within a fast-paced digital environment.
* Strong understanding of platform best practices (Meta, Pinterest, TikTok).
* Hands-on experience with Smartly or comparable creative automation tools.
* Ability to analyse creative performance data and translate it into actionable improvements.
* Comfortable working with dynamic feeds, creative variations, and automation workflows.
* Strong collaboration and communication skills, able to work with both creative and technical teams.
Offer
* Freelance mission in an international travel company undergoing strong digital acceleration.
* Fully remote, with one monthly meeting in Germany.
* Immediate start and high-impact responsibility.
* Work alongside a senior performance specialist in a highly skilled paid social team.