Co-Founder: Head of Growth & Performance
Help us scale Robin Underwear into a European confidence brand.
Robin Underwear designs stylish, discreet, and sustainable confidence wear for men 50+.
Our mission? Break taboos, restore confidence, raise awareness around prostate cancer, and change how incontinence is addressed — with real solutions that work.
We’ve launched in Belgium & the Netherlands. We have customers, products, and a small team — and now we’re ready to scale. 🚀
I’m looking for a co-founder to lead growth — hands-on, strategic, and ready to build.
Someone who wants to share the journey and create meaningful impact.
🧠 Your role (flexible, evolving, and yours to shape)
You’ll own the full growth stack — from ads and email to analytics and experimentation.
· Shape strategy and align on key decisions
· Set up strong analytics frameworks (tracking, reporting, testing)
· Define and execute our user acquisition & retention strategy
· Use AI tools to improve performance & automate smartly
· Drive paid growth (Meta, Google, affiliate) — and organic reach
· Optimise CRO & Shopify
· Build automation & email flows (Omnisend)
· Brief creatives & lead UGC efforts
· Prepare international rollout
· Build and lead your own growth team as we scale
→ Today, 2 freelancers are already supporting performance and content.
👤 Who I’m looking for:
· A DTC-minded builder — driven by data, guided by instinct
· Someone who thrives on ownership and momentum
· Strategic, collaborative, and fast-moving
· Someone who sees structure as a launchpad, not a cage
· Ready to go from 1 to 100 — because the foundation is here
📍 Location: Antwerp (coworking) or remote
🕒 Start: part-time or flexible
This is a co-founder role in an early-stage company. If you're looking to build something real, share ownership, and grow with purpose — let’s talk.
💬 Interested? Email dorien@robinunderwear.com — I’d love to hear your story.