This role offers an exciting opportunity to shape the digital presence of a new gel nail polish brand. As the Social Media Expert, you will be instrumental in building brand awareness, engaging potential customers, and driving growth across key social platforms. You will collaborate closely with the brand team to develop and execute creative campaigns, produce engaging content, and implement strategies that resonate with the beauty and cosmetics audience. The position may require a hybrid work arrangement in Liège, Belgium, and is ideal for professionals with a passion for beauty trends and digital marketing.
Deliverables
* Develop and execute comprehensive social media campaigns tailored to the beauty industry.
* Create, schedule, and publish engaging content, including teasers, product launches, and interactive posts.
* Manage and grow the brand's presence on platforms such as Instagram, TikTok, and Facebook.
* Monitor analytics to assess campaign performance and adjust strategies for optimal engagement.
* Advise on best practices for audience outreach and community management.
* Collaborate with the creative team to ensure brand consistency across all digital channels.
* Provide regular reports on growth, engagement, and campaign effectiveness.
Requirements
* Proven experience managing social media for beauty, cosmetics, or lifestyle brands.
* Strong portfolio demonstrating successful campaign execution and audience growth.
* Expertise in content creation, copywriting, and visual storytelling.
* Proficiency with social media management tools and analytics platforms.
* Up-to-date knowledge of beauty trends and digital marketing strategies.
* Excellent communication and organizational skills.
* Ability to work hybrid in Liège, Belgium, with flexibility for travel if required.
* Fluency in English; French or Dutch language skills are a plus.
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