Our client is an established technology provider operating in a specialised segment of the global transportation industry. Our solutions help large-scale, international clients improve operational efficiency, safety, and collaboration. With a strong track record of innovation, a loyal customer base, and a stable recurring revenue model, we combine the agility of a niche software specialist with the resources of a larger corporate group.
1. THE POSITION
1.1. Mission
As International Sales Manager you will take the commercial helm of a global leader in aviation technology solutions. Your mission: to accelerate growth, strengthen our premium positioning, and lead our sales and account management organisation to new levels of performance. We currently serve a strong international customer base in the airline industry, with a robust recurring revenue model. Operating in a niche, high-value B2B SaaS market, we compete with major aircraft manufacturers and several specialised software providers.
What’s in it for you?
* Global impact: Lead the commercial growth of a premium SaaS provider in the aviation sector.
* Leadership challenge: Shape, coach, and structure a sales & account management team to deliver consistent results.
* Strategic influence: Work closely with senior leadership to align commercial priorities with product, operations, and marketing.
* International exposure: Manage large-scale airline accounts and pursue new business globally; travel internationally ~1× per month.
* Innovation & stability: Combine the security of a mature recurring revenue base with the excitement of a market hungry for technological innovation.
1.2. Key Accountabilities
Leadership & Team Development
* Lead, mentor, and expand a team of Account Managers and Business Development professionals, transitioning from reactive account servicing to proactive growth-focused selling.
* Set clear KPIs, revenue targets, and activity plans, ensuring effective follow-up and performance management.
* Implement sales governance, processes, and tools to enable scalable execution.
* Foster a culture of accountability, knowledge sharing, and continuous improvement.
Commercial Strategy & Execution
* Develop and execute a multi-year sales plan, broken down by region, account tier, and product focus.
* Define target markets with emphasis on large-fleet airline operators.
* Drive both farming (deepening relationships and upselling within existing accounts) and hunting (acquiring new customers).
* Lead complex B2B SaaS sales cycles with contract values linked to fleet sizes.
Customer Operations & Relationship Management
* Oversee the integration and onboarding of new customers (typical project cycle: 3–6 months).
* Build long-term, senior-level relationships with airline executives, ensuring the company remains a strategic partner.
* Ensure retention and renewal rates remain high, proactively addressing churn risks.
Market Positioning & Competitive Edge
* Protect and strengthen the company’s premium brand against low-cost market entrants.
* Collaborate with product teams to ensure solutions meet evolving customer needs and industry trends.
* Identify white-space opportunities in untapped regions and airline segments.
2. THE PROFILE
Education
* Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, or a related discipline. An MBA is an advantage.
Languages
* Excellent command of English (spoken & written).
* Additional languages are a plus, given the global client portfolio.
Knowledge / Experience
* Proven track record in B2B sales leadership, with experience in SaaS or subscription-based models.
* Familiarity with the aviation industry or other specialised technology markets is highly valued.
* Skilled in managing international sales teams and implementing structured sales processes.
* Experience leading both account management and new business development strategies.
* Comfortable with enterprise-level negotiations and engaging with C-level stakeholders.
Personality
* Strategic leader with strong analytical and commercial acumen.
* Hands-on operator who leads by example in high-value sales opportunities.
* Inspirational people manager who develops talent and builds high-performing teams.
* Resilient and adaptable in a competitive, fast-changing industry.
Other
* Willingness to travel internationally (approx. once per month).
* Ideally based in Belgium, with hybrid work model.
* Commitment to a long-term leadership role in a stable yet ambitious growth environment.