PpML6 is a frontier AI engineering company, constantly pushing the boundaries of what's possible with AI. /p pAs our Head of Marketing, you will be responsible to define our brand narrative, value proposition and drive awareness, acquisition and growth between our services and platform business. /p h3bYOUR IMPACT /b /h3 h3bStrategy Positioning (20%) /b /h3 pbDefine our value proposition and positioning together with the Head of Business Development: /b /p ul lipMonitor the evolving competitive landscape and ensure a differentiated positioning in each of our industries and markets /p /li lipSupportour Industry Directors in crystalizing the value propositionfor our focus industries /p /li lipTesting out offers through well designed marketing campaigns before engaging in a full scale investment /p /li lipDefine our overall communication and channel strategy /p /li lipRefine and monitor our OKRs, ensure clear reporting and proactively look for improvements /p /li /ul h3bHands-on Execution (60-70%) /b /h3 ul lipWork on our overall content strategy and setup SEO and GEO optimization /p /li lipExecute multi-channel digital campaigns designed specifically for lead generation /p /li lipManage the social media calendar and run both internal and external events /p /li lipTrack! Use data to reallocate budget toward what actually converts /p /li lipDefine and execute a channel marketing strategy with our alliance partners such as Google, OpenAI, Microsoft, AWS, Anthropic and Cisco /p /li /ul h3bCoordination Ops (10-20%) /b /h3 ul lipCoordinate and coach the marketing team and engage with internal clients (industry directors, sales teams, HR and delivery) /p /li lipDirect agencies and freelancers /p /li lipHandle press releases and media relations /p /li lipManage our annual marketing budget, look for ways to optimize and reallocate to most performing tactics /p /li /ul h3bWHY YOU? /b /h3 ul lip8+ years of experience in an all round marketing position where you were responsible for the overall strategy (positioning/GTM) and the hands on execution yourself /p /li lipMandatory in house experience in a local tech/SaaS/AI start-up or B2B enterprise environment /p /li lipComfortable with the tech lingo and the ambiguity fast changing environments bring /p /li lipMaster’s degree in Marketing, Business, Communication or a related field /p /li lipAdvanced analytical skills, you don't just report data, you use it to re-steer strategy /p /li lipExpert at managing and working with cross-functional stakeholders and multiple workstreams via tools like Notion /p /li lipProfessional fluency in English, Dutch is a big bonus /p /li lipAbility to translate complex AIconcepts into attractive and crisp business value propositions /p /li lipAI native, you use and experiment with different AI (marketing) toolings /p /li /ul h3bWHY ML6? /b /h3 pLess talking, more doing. Join us and push the boundaries of AI. /p ul lipbDriving seat: /b Whether you want to grow further in your role or expand scope and responsibilities at one point, we shape the path together and provide support to accelerate your career in our fast evolving environment. /p /li lipbTake ownership from day one: /b We want you to act like a shareholder—so we make you one. We provide stock options, ensuring you truly share in our collective success. /p /li lipbValue driven innovation: /b Our work is guided by a commitment to Do Good and Excellence in Delivery. You’ll work on challenging, diverse projects where your passion for technology creates a real-world impact. /p /li lipbTransparent rewarding: /b We offer an attractive, optimized package (typically €50k – €80k gross/year incl 13,9m + benefits and bonuses in Ghent, €65-90k in Amsterdam). Your salary depends on your expertise and impact. This expertise will be translated to a level and scope group on our salary grid and will be defined during the hiring process. Check out our Reward Philosophy to read more. /p /li /ul pNote that relocation outside Europe or freelance employment is not possible for this role today. /p /p #J-18808-Ljbffr