Amazon MGM Studios brings together the world’s best creators with the most passionate communities. We deliver distinctive, critically acclaimed and award‑winning original movies such as Project Hail Mary, Air, American Fiction, Saltburn, and Challengers.
Amazon MGM Studios is seeking an experienced Theatrical PR Manager to lead our theatrical slate in Brazil. This role will develop and execute comprehensive publicity strategies for all theatrical releases across Brazil, while also crafting corporate storytelling around Amazon MGM Studios’ theatrical expansion. You will serve as the senior PR strategist for the Brazilian theatrical market, working closely with our US and Latin America teams while leading local agency relationships and managing all aspects of theatrical PR campaigns. The ideal candidate will bring extensive knowledge of the Brazilian entertainment and media landscape, established relationships with high‑profile media and industry stakeholders, and a proven track record of delivering successful theatrical publicity campaigns that drive cultural conversation and box office results.
Key Responsibilities
* Develop and lead strategic publicity campaigns for all theatrical releases in Brazil
* Create and execute corporate communications strategy around Amazon MGM Studios’ theatrical business expansion in Brazil
* Lead and manage local agency partners and external vendors to deliver best‑in‑class campaigns
* Orchestrate press junkets, talent appearances, and premiere events across Brazil
* Build and maintain relationships with key media contacts, critics groups, cultural influencers, entertainment journalists, talent representatives, and industry stakeholders
* Provide strategic counsel to US and Latin America‑based leadership and cross‑functional partners on cultural nuances and market‑specific opportunities
* Develop messaging and provide issues management support for talent, filmmakers, and corporate spokespeople
* Monitor and report on campaign effectiveness, media coverage, and marketplace dynamics across Brazil
* Design and oversee word‑of‑mouth screening programmes, tastemaker events, and innovative stunts/activations to generate earned media
* Lead regional festival strategy and cultural partnerships in concert with global priorities
* Manage theatrical publicity budgets with a focus on efficiency and ROI
* Collaborate with cross‑functional teams including marketing, social, digital, and distribution
* Present campaign strategies and results to internal stakeholders and external partners
* Mentor and provide guidance to junior team members and agency partners
Basic Qualifications
* Bachelor’s degree or industry equivalent experience in Communications, Public Relations, Marketing, Journalism, or a related field
* 7+ years of entertainment publicity experience in the Brazilian market, with at least 5+ years of theatrical publicity experience
* Proven track record of leading successful theatrical publicity campaigns from strategy through execution
* Demonstrated experience managing high‑profile talent relationships and navigating complex media situations
* Strong relationships with Brazilian media outlets, entertainment journalists, critics, festival programmers, and cultural organisations
* Experience managing agency relationships and publicity budgets
* Proven ability to develop corporate messaging and storytelling for business initiatives
* Strong written and verbal communication skills in Portuguese and English
* Experience presenting strategies and recommendations to senior stakeholders
Preferred Qualifications
* 8+ years of theatrical publicity experience
* Experience at a major studio, entertainment company, or leading PR agency
* Established relationships with talent agencies, talent publicists, festival directors, and exhibition partners across the region
* Crisis communications and issues management experience
* Deep understanding of the evolving media landscape and cultural trends in Brazil
* Experience working across theatrical and streaming windows
* Proven track record of budget management, reporting, and delivering measurable results
* Experience managing or mentoring team members
* Genuine love of film and pop culture
* Understanding of box‑office metrics and the theatrical marketplace in Brazil
* Experience working across multiple territories or markets within Latin America
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