The Creative Director is the senior creative voice of AvantStay. You will own the visual and narrative identity of the brand, define how every property, channel, and campaign shows up in the world, and lead a globally distributed team of designers, photographers, videographers, copywriters, and content producers.
Responsibilities
* Brand identity and creative vision — Evolve and defend the AvantStay visual system, tone of voice, and storytelling standards across our portfolio of single-family, multi-unit, and hotel properties.
* Social-first content engine — Drive a best-in-class social media presence on Instagram, TikTok, and emerging platforms. Our homes are the product; the feed has to feel like a trip you want to take.
* Channel & distribution marketing creative — Produce property photography, listing copy, and merchandising assets optimized for the OTAs (Airbnb, Vrbo, Booking.com, Expedia) and our direct-booking site. Creative decisions here directly move conversion and RevPAR.
* Campaign development — Lead seasonal campaigns (AvantStay Awards, retreats, holiday, destination launches) from concept through delivery across paid, owned, earned, and on-property.
* Team leadership — Build, coach, and scale a distributed creative team across multiple countries and time zones. Set quality bars, run creative reviews, and cultivate a culture where people do their best work.
* AI-enabled creative operations — Deploy generative AI (image, video, copy, editing) to multiply the output and consistency of the team without diluting craft. You'll set the playbook for how AI gets used — and where it doesn't.
* Cross-functional partnership — Work shoulder-to-shoulder with Performance Marketing, Revenue Management, Real Estate / Acquisitions, and Interior Design to make sure creative serves business outcomes.
Qualifications
* 7+ years in creative leadership roles, with meaningful time spent in luxury hospitality, travel, or lifestyle brands (hotel groups, resort collections, DMCs, luxury OTAs, high-end short-term rental, or equivalent premium consumer).
* A portfolio of campaigns, content, and brand systems you personally shape that shows taste, range, and results.
* Deep fluency in social media as a primary brand channel.
* Working command of brand management: you've stewarded a brand's visual and verbal identity across geographies, sub-brands, and franchise partners.
* Experience producing creative for channel/distribution marketing (OTAs, marketplaces, retail channels, listing optimization, merchandising).
* Comfort using AI as part of your daily workflow: image generation, video tools, copy assistance, creative ops automation.
* Demonstrated success managing a globally distributed workforce: hiring, mentoring, and running a team across multiple countries and time zones.
Logistics & Compensation
* This role is only open to global candidates outside the United States.
* Must be able to work US business hours (Pacific, Central, or Eastern time).
* Must have excellent written and spoken English (near-native).
* Annual base pay: $75,000-120,000 USD, depending on location & experience.
* Bonus (15% of base pay).
* Fully remote — work from anywhere!
* Generous paid time off.
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