Is a China-based global AI video technology startup. We are currently in an exponential growth phase, and our products are redefining the way video content is created.
Core Responsibilities:
Growth Strategy and Experimentation (Strategy Layer):
Formulate and execute comprehensive growth strategies and roadmaps for global markets, with a particular focus on North America and Europe.
Data Insights: Deeply analyze user behavior data to identify growth levers and provide data-driven insights for product development and operations.
2. Omni-channel User Acquisition (Execution Layer):
Social and Content Matrix: Manage overseas social media channels including TikTok, YouTube, X (Twitter), and Instagram Reels to achieve explosive organic growth through viral content and challenges.
Creator and KOL Ecosystem: Build and manage an overseas KOL/KOC partnership system, specifically targeting AI tools and video editing creators on YouTube and TikTok, to achieve high-performance affiliate marketing and brand endorsement.
Community and SEO: Responsible for penetration and operations in high-relevance communities such as Reddit, Discord, and Quora; collaborate with the content team to optimize SEO and acquire high-quality organic traffic.
3. Product-Led Growth (Optimization Layer):
Funnel Optimization: Analyze the full user lifecycle (Acquisition, Activation, Retention, Referral, Revenue) to identify bottlenecks in key conversion funnels and propose optimization solutions.
Activation and Retention: Work closely with product and design teams to optimize the new user onboarding process to improve activation and day-1 retention rates.
Viral Loops: Plan and drive in-product referral mechanisms and viral sharing features, such as brand watermarks on exported videos or sharing to unlock premium features.
4. Data and Infrastructure (Foundational Layer):
Build and refine growth data monitoring systems using tools such as Google Analytics, Mixpanel, and Amplitude to ensure all growth activities are quantifiable and trackable.
Produce regular growth reports to clearly communicate growth results, costs, and subsequent plans to management.
Requirements:
1. English as a working language, with the ability to communicate seamlessly with overseas KOLs and write authentic marketing copy.
2. Deep understanding of overseas (especially North American) internet culture, memes, and user habits. Proficient in overseas mainstream traffic ecosystems, particularly the mechanics and algorithms of TikTok, YouTube, and Reddit.
3. 3+ years of experience in global/go-to-market growth, with a proven track record of successful 0-to-1 or 1-to-10 scaling (supported by data and case studies).
4. Data-driven mindset with proficiency in analysis tools such as GA, Mixpanel, and Amplitude.
5. Excellent "Growth Hacker" mindset, possessing clear logic and the ability to identify, deconstruct, and solve problems.
6. Strong curiosity, self-driven, and high pressure tolerance, with the ability to adapt to the rapid iteration and uncertainty of a startup environment.
Preferred Qualifications:
Experience in overseas growth for AI tools, AIGC, SaaS, or Creator Economy products.
Highly "Hands-on" capability, with the ability to not only develop strategy but also personally execute ad operations, KOL outreach, data analysis, and English copywriting.
What We Offer:
Highly competitive compensation package: We believe in providing the best rewards for the best talent.
High-growth sector: A position in the golden track of AI and video, growing alongside the world's fastest-evolving products.
Full autonomy: You will be the Owner of growth, with full decision-making authority and budget space to demonstrate your talent.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet