Overview At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function: Marketing
Job Sub Function: Product Management
Job Category: Professional
All Job Posting Locations: Diegem, Flemish Brabant, Belgium; Issy-les-Moulineaux, France; Madrid, Spain; Norderstedt, Schleswig-Holstein, Germany
Job Description: Johnson & Johnson is seeking a Senior Product Manager Reducer for Shockwave Medical.
Location: EMEA – Belgium, France, Germany, Spain.
About Cardiovascular
Fuelled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech.
Position Overview We are looking for a Senior Product Manager with experience in medical device marketing in the cardiovascular space that has a proven track record of success with a focus on downstream marketing.
As the Shockwave Reducer Sr. Product Manager, you will drive marketing strategies for existing products, the go-to-market strategy for new products, plus, be involved with and potentially lead market development efforts for the Reducer System. This role is primarily focused on European and some international markets.
Responsibilities Develop, implement, and coordinate execution of regional marketing activities for existing products and new product launches, in collaboration with local country managers and marketing coordinators
Assist in the development of the annual marketing plan and marketing budget
Create product marketing documents that describe high-value clinical cases, best practices, and customer testimonials
Develop & maintain robust relationships with HCPs to drive awareness and adoption of the Reducer System
Regularly update campaign materials and promotional assets as the Reducer System market presence evolves and customer needs/preferences change
Conference/trade show planning and execution in collaboration with medical education
Partner with the Training and Education Manager to train the field force (sales, clinical, distributors) and develop training assets
Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians
Assess and implement digital marketing initiatives
Assist in the development and execution of global product launch plans for new products, including inventory planning, account targeting, segmentation, marketing materials development, and sales support materials and field training
Measure the success of product launches and new marketing programs: develop trackers and dashboards and monitor KPIs
Requirements 5–10 years of experience building strong partnerships with the sales force, engaging key opinion leaders, and adjusting strategies based on customer insights and market trends
Strong communication skills across all organizational and management levels
Excellent collaboration and stakeholder-management skills with the ability to secure cross-functional buy-in
Demonstrated understanding of business and market dynamics, economic drivers, and the clinical environment; comfortable operating in a clinical selling setting
Ability to thrive in a fast-paced environment, manage multiple priorities, work both independently and collaboratively, and adapt to changing requirements
Experience with CRM systems and marketing content approval workflows
Bachelor’s degree required; MBA preferred (equivalent experience considered)
Experience supporting global product launches, including inventory planning, account targeting, segmentation, and development of marketing/sales materials and field training
Cardiovascular product marketing experience is a plus
Experience launching novel products is a plus
Fluent in English; German nice to have
Ability to travel up to 50%
Skills Required Skills: Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
Preferred Skills: Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility
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