ABOUT THE COMPANYPeacefully located in a wooded setting with views over the green landscape of Walloon Brabant, close to Wavre and Louvain-la-Neuve. This 19th – century Anglo-Norman style château is situated just 15-20 minutes from Brussels and the national airport. The hotel offers 110 rooms and is set within a 3-hectare park featuring gardens and private terraces. It has also leading conference & event venue with 3 fully equipped meeting rooms and a 380 m² banqueting room with strong focus on high-quality meeting and events. In addition, the hotel will further emphasize its wellness facilities offering different treatments and a high-end wellness experience in a unique environment.ABOUT THE ROLEOversees the performance management, coaching, recruiting and selection of the sales workforce, as well as any third-party contract services. Provides day-to-day leadership to the team of on-property active sales associates (e.G. sales manager(s) and sales coordinator(s)). Works with the General Manager, Marketing & Revenue Management teams to develop and manage the hotel’s sales and marketing budget. Participates in revenue management strategies. Implements the brand's strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's sales objectives. Evaluates the property’s participation in the various sales channels (OTAs, Group, brand.Com, RFPs, etc.) and develops strong relationships to proactively position and market the property.RESPONSIBILITIESPre-Opening & Launch Responsibilities:Commercial Strategy & Market PositioningDevelop the overall sales strategy for the hotel launch, including market and competitor analysisDefine target segments, account prioritisation and revenue objectivesEstablish the hotel’s positioning across Corporate, MICE, Leisure and intermediary channelsSales Department Set-Up & ToolsBuild and structure the Sales team, including recruitment, onboarding and role definitionEstablish sales procedures, account deployment logic and KPIsOversee the implementation and effective use of key tools (CRM, PMS, RMS, channel management systems)Pre-Opening Sales ActivationCreate and execute the pre-opening sales action plan and timelineGenerate early business leads to support opening and ramp-up phasesOrganise site inspections, preview events and familiarisation visitsBuild a strong and measurable sales pipeline ahead of openingBusiness Development & Key AccountsIdentify and secure strategic partnerships and key accountsNegotiate and conclude commercial agreements (Corporate, MICE, Leisure, OTA, RFPs)Represent the hotel at relevant industry events, trade shows and networking platformsRevenue & Pricing CollaborationWork closely with Revenue Management team to define pricing strategies and promotional offersSupport forecasting and performance tracking based on key KPIs (RevPAR, ADR, Occupancy)Marketing, Communications & External RelationsSupport brand rollout, digital marketing and PR activities linked to the openingCollaborate on launch campaigns and positioning initiativesBuild strong relationships with local institutions, businesses and tourism partnersManaging Sales Activities:Execute the hotel’s sales strategy and manage the overall sales effortCreate and implement short-term and long-term sales goals aligned with market dynamicsEnsure development and execution of strategic account plans for key demand generatorsDevelop, maintain and manage budgeting and forecasting processes for the Sales functionEnsure a strong balance between proactive and reactive sellingDecide on account deployment and manage sales team coverageRevenue, Reporting & Performance:Attend revenue meetings and contribute actively to weekly and long-term sales strategiesUnderstand and support overall revenue management initiatives to maximise all revenue streamsServe as authority on sales processes, contracts and commercial termsEnsure all required sales reports are accurate, timely and hands-on, with strong command of data and spreadsheetsMonitor market performance through STR reports, shopping reports and competitor intelligenceClient Relationship Management & Business Development:Act as primary sales contact and customer advocateProactively participate in direct sales activities, including sales calls and client negotiationsIdentify, engage and retain key accounts to generate repeat and new businessMaintain accurate and up-to-date client information within CRM systemsProduce and deliver presentations to clients and third-party partners as requiredParticipate in industry trade shows, events and FAM tripsBrand, Operations & Cross-Functional Collaboration:Execute and support brand standards throughout the sales processEnsure seamless handover from Sales to Operations for all confirmed businessAlign closely with Marketing on communication activities based on need periods, booking patterns and feeder marketsSupport the operational execution of booked business (proposals, contracts, correspondence)Actively support guest satisfaction before and during programmes and eventsLeadership & Team Development:Set goals and expectations for direct reports aligned with budgets and forecastsDrive motivation, accountability and high-performance teamworkAddress performance issues proactively and hold team members accountableCollaborate with HR on recruitment, talent development and workforce planning