Global Marketing Manager, Vaccines
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Location: GSK HQ, Belgium-Wavre, USA - Pennsylvania - Philadelphia
The Neisseria ambition is to pursue a meningococcal‑free world by 2030. The franchise aims to broaden access to the meningitis vaccine to maximise protection through disease awareness and education around invasive meningococcal disease to HCPs and consumers, and to shape the environment for the Meningitis National Immunisation Programme.
The Global Marketing Manager is responsible for contributing to the development and implementation of the brand's global commercial strategy and tactical plan, collaborating with selected co‑create markets and cross‑functional teams at the global level.
Responsibilities
Shape strategic and operational plans and develop global marketing campaigns grounded in customer/consumer and competitive insights, co‑created with priority LOCs.
Drive best‑in‑class launch readiness and support effective global‑to‑local adoption and execution across Geo Expansion LOCs.
Track and analyse campaign performance and utilisation with LOC partners and Analytics, enabling rapid insight‑led optimisation and course correction.
Guide channel and promotional strategy to deliver desired business outcomes, supporting LOC decision‑making and execution choices.
Lead Agency of Record partnership and governance to deliver strategic and promotional initiatives aligned to the brand strategy.
Enable strong cross‑market ways of working: share best practices and insights; communicate progress for awareness/approvals; manage key risks and budget to maximise impact and resource use.
Basic Qualifications & Skills
Bachelor’s degree in business, marketing, or a related field, with proven experience in pharmaceutical marketing, including brand planning and execution (ideally in speciality care).
Strong history of success in commercial and marketing & execution in‑country.
Experience with developing and implementing campaigns through different channels including digital, offline and face to face.
Experience in collaborating with external agencies, including the ability to provide clear briefs, offer strategic guidance, and foster effective partnerships. Demonstrable expertise in budget management and proficiency in handling purchase orders with agencies.
In‑depth knowledge of the products or ability to learn quickly multiple disease areas in several dimensions: epidemiology, business drivers, challenges, public health.
Preferred Qualifications & Skills
An optimistic team player with the ability to work within and lead a matrix team.
Good project management skills with a high level of pro‑activity.
Well‑developed influencing and negotiating skills.
Drive for performance, discipline on execution & tracking results & meeting deadlines.
Capacity to network effectively and build strong relationships across different countries, cultures, and functions.
Benefits
Competitive salary.
Annual bonus based on company performance.
Healthcare and wellbeing programmes.
Pension plan membership.
Shares and savings programme.
Hybrid working model through Performance with Choice programme. xphnsxz
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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