Do you want to build an international brand, tap into a massive, untapped market, and break a taboo that affects millions?
I am looking for a Co-Founder (Marketing, Operations & Digital Growth) who wants to build scalable systems and change lives while doing so.
This is not a job. This is a co-founder bet with real downside and real upside. If you want to take ownership and build a company from the inside out, keep reading.
🛑 The Silent Problem Here is the reality after talking to many men: 1 in 10 men over 40 struggles with bladder leakage. Yet, nobody talks about it. Men stop going to the gym. They avoid travel. They plan their entire day around finding toilets. And the products and brands available today? They look highly medical and ignore the male experience.
🩲 The Solution: Robin Underwear That is why Robin Underwear creates confidence wear for active men 50+. Stylish, discreet, sustainable, and comfortable solutions for incontinence, without stigma or compromise. Few categories combine strong demand, stigma, and poor existing branding. That creates a rare opportunity to build a category-defining brand.
🎯 The Ambition Build and own the male incontinence DTC category in Europe within the next 3–5 years.
🌍 The Bigger Mission We want to break the taboo, restore confidence, and normalize talking about solutions (as incontinence is often treatable). This also means opening up the conversation around prostate cancer awareness, which is a major cause linked to this subject.
đź“Ť Where Robin Stands (We aren't starting from scratch) With a live product, validated demand, repeat customers, and first funding secured, we are entering the scaling phase. We are building a next-generation DTC company, and the foundation is there:
* The Market: We have a first-mover advantage in a massive, growing, male-focused niche.
* The Traction: We have repeat customers and solid customer validation.
* The Backing: First-round funding is secured.
* The Future: The current product is live, and we have a strong pipeline of new product innovations.
⚙️ The Missing Engine: You. This is where you come in. You aren't just joining a company; you are taking the wheel of our growth engine. This is your playground to build and own:
* Digital Growth & Marketing: You know how to grow a brand. You optimize funnels, run campaigns, manage the marketing mix, and think like a true growth marketer.
* Systems & Automation: You implement structures that save hours of manual work.
* E-commerce & DTC: You have solid experience in DTC and know your way around the e-commerce landscape.
* AI & Tech: You know what’s going on in the tech world and experiment with AI tools to help the company move 10x faster and enhance the customer experience.
* Operations: You are the glue that bridges the gap between marketing, operations, and our (freelance) team.
🧠The Mindset You think analytically and strategically, but you aren't afraid to get your hands dirty and get it done. You can plan for the long term while executing today. You love speed, structure, and challenging ideas. Most importantly: you want to build something meaningful. (Bonus points if you have a personal connection to this story.)
⚠️ A Quick Note: This is a co-founder position in an early-stage startup. If you are looking to sell freelance services or want a standard employee role, this is not for you. I am looking for someone who wants to build a company together and understands what that entails.
If this resonates, I want to hear your story. Send an email to Dorien at with:
* What you’ve built or scaled
* Why does this space interest you
Let’s build something that matters.