PpPart of the Galeries Lafayette group and from its origins as a wool mill, La Redoute has evolved into a heritage French brand, maintaining unique connections with its customers for over 180 years – initially through its catalogues and now digital. We specialize in designing furniture and home decor but also offer a range of fashion items to bring the French lifestyle to customer homes. /p pWithin its Northern Europe Hub (Belgium, the Netherlands, Germany, and international development), La Redoute is looking for a bHead of Traffic /b to accelerate its global digital acquisition performance and support brand growth. /p pReporting to the E-commerce Director, the Head of Traffic is a key growth leader, responsible for transforming marketing investments into scalable and profitable business performance. /p h3Your main missions: /h3 h31. Traffic Strategy Growth Leadership /h3 ul liDefine and execute the bglobal acquisition strategy /b across all channels (SEO, SEA, Paid Social, Display, Affiliate) /li liIdentify and prioritize bhigh-impact growth levers per market /b /li liBuild a bclear strategic roadmap and long‑term traffic vision /b /li liMonitor market trends and competitive landscape to anticipate changes /li liLead and challenge agencies to ensure bbest‑in‑class strategic and operational execution /b /li liFoster a btest learn culture /b to continuously unlock new growth opportunities /li /ul h32. Performance Budget Ownership /h3 ul liOwn and optimize bbudget allocation across channels /b based on ROAS and growth objectives /li liTrack, analyze, and optimize KPIs (Traffic, GMV, iROAS / iCPA, Conversion rate, CPC) /li liDrive continuous optimization to maximize bROI, efficiency, and scalability /b /li liImplement structured bbudget governance and performance tracking /b at global and local levels /li liOwn end‑to‑end traffic performance and accountability on acquisition efficiency /li liBuild, structure, and lead the bTraffic team (Search Media Performance) /b /li liDefine roles, responsibilities, and scalable ways of working /li liCoach and develop team members to reach bhigh performance standards /b /li liDrive a bdata‑driven and performance‑oriented culture /b /li liEnsure excellence in both bstrategy definition and operational execution /b /li /ul h34. Processes, Tools Data Governance /h3 ul liDesign, standardize, automate bprocesses, tools, and reporting frameworks /b /li liEnsure consistency and scalability across markets and teams /li liStrengthen btracking, analytics, and reporting capabilities /b /li /ul h35. Cross‑functional Collaboration Partner Management /h3 ul liCollaborate closely with be‑commerce, data, CRM, brand and content teams /b /li liAlign acquisition strategies with broader bbusiness and commercial objectives /b /li liManage and optimize bexternal partners and agencies /b /li liCommunicate clearly on bperformance, strategic decisions, and roadmap /b /li liTranslate traffic needs into bhigh‑performing creative and content requirements /b /li /ul h3Leadership Soft Skills /h3 ul liInspiring leadership with the ability to bdefine a clear vision and align teams toward common objectives /b /li liStrong strategic thinking with the ability to banticipate and drive high‑impact decisions /b /li liExcellent stakeholder management and bcross‑functional collaboration skills /b /li libInnovation and continuous improvement mindset /b, driving experimentation, challenging the status quo, and scaling high‑impact initiatives /li liHigh adaptability and resilience in a fast‑paced environment /li liStrong communication and influencing skills, with the ability to engage at all levels of the organization. /li /ul h3Hard Skills /h3 ul liExpertise in bmulti‑channel acquisition strategy (SEO, SEA, Paid, Social, Display, Affiliate) /b /li liStrong experience in bmedia performance and ROI optimization /b /li liAdvanced knowledge of banalytics, tracking, and e‑commerce reporting /b /li liBudget management and performance optimization /li liStrong project management and process structuring capabilities /li /ul h3Profile /h3 ul liMaster’s degree (Business, Marketing, Engineering, or MBA) /li li6–10 years of experience in btraffic acquisition / performance marketing /b /li liProven experience in bteam leadership and management /b /li liStrong balance between bstrategic vision and hands‑on execution /b /li liFluent in English with the ability to operate in an international environment /li /ul h3What We Offer /h3 ul liThe opportunity to scale a major French lifestyle brand through performance‑driven campaigns. /li liReal autonomy on strategy, budget, and testing roadmap. /li liHigh‑impact leadership role with direct contribution to business growth /li liInternational exposure across multiple European markets /li liBased in Estaimpuis (Belgium) — hybrid working model. /li /ul /p #J-18808-Ljbffr