HYLA Belgium is seeking a T-shaped WordPress freelancer to complete and deliver a fast, SEO-ready, and conversion-focused website. The current site is a partially completed WordPress build that needs to be fully completed and optimized end-to-end.
? What you’ll work on
Lightweight WordPress theming (ACF, CPT, no heavy page builders)
Technical SEO: sitemaps, robots, canonicals, internal linking, URL hygiene
Core Web Vitals: LCP, INP, CLS, critical CSS, fonts, image optimization, JS deferring
UX/UI + CRO: 2-step demo form, inline validation, microcopy, sticky CTAs (no CLS)
Structured data (JSON-LD): Organization, LocalBusiness, Product, FAQPage, BreadcrumbList
GA4 + GTM: Consent Mode v2, event tracking (form_start ? final_submit, click-to-call, WhatsApp)
Git workflow, PR reviews, staging/noindex, backups, rollback, accessibility (WCAG AA basics)
? Must-haves
Strong WP theming, ACF, CPT, performance-first mindset
Proven Technical SEO & structured data skills (not plugin-only)
Mobile CWV optimization with measurable improvements
GA4/GTM experience incl. Consent Mode v2 & event modeling
CRO + form UX, especially 2-step forms
Clean code + clear documentation
? Nice-to-haves
Looker Studio, Local SEO, A/B testing, basic PHP.
? KPIs
Mobile CWV: LCP ?, INP ? 200ms, CLS ?
Demo conversion rate: 3–5%
Structured data coverage ? 90% (valid)
Full GA4 funnel with correct consent & event naming
? What we want to see in your portfolio
Before/after CWV results (CrUX or PSI preferred)
JSON-LD + LCP improvements without causing CLS
A 2-step form that improved completion rate
GA4/GTM implementation with Consent Mode v2
? Process & timeline
30-min intro call
Paid test task (4–5 hours)
Start: ASAP
Remote or hybrid (Destelbergen, Belgium)
? Interested?
Send your CV or LinkedIn, 2–3 relevant case links, a short code or PR example, your weekly availability, and your rate to:
? digital.marketing@null
or via LinkedIn:
?
Subject: “Freelance project WordPress HYLA” — contract only, no employment