Hybrid : for this position is required to be on site 3x/week
The role: The Cadillac Marketing Coordinator will be responsible for coordinating, developing, executing and measuring 360 communication strategies including: content strategies and campaigns across various media channels ON/OFF, customer relationship management (CRM) activities and coordinating high-profile events and experiences to promote our premium automotive brands and nameplates positioning. This role requires a blend of communication planning, analytical skills, and a thorough understanding of the automotive market.
What You will Do (Responsibilities)
* Coordinate with creative agency to produce compelling advertising content that resonates with our target market, has storytelling relevance and consistency with local strategy and is aligned to global standards.
* Monitor and analyze the performance of advertising campaigns, providing insights and recommendations for optimization.
* Pretest and posttest initiatives to have target´s insights supporting content/media initiatives.
* Oversee the execution of monthly planning activities aligned with our brand and product objectives and calendar.
* Coordinate with agency all aspects of event planning, including concept development, logistics, budgeting, and execution to ensure high-profile events and experiences meet the brand’s global standards.
* Monitor and analyze the performance of experiences and events, providing insights and recommendations for future optimization.
* Develop and oversee the CRM strategy to ensure it aligns with the brand’s planning and enhances customer relationships.
* Engage with customers through various channels to build strong relationships and encourage repeat business and referrals.
* Monitor and measure the effectiveness of all 360 communication initiatives and events through key performance indicators and metrics, adjusting strategies as needed.
* Collaborate with cross-functional teams to integrate media and CRM strategies with broader marketing and sales efforts.
* Foster a culture of customer-centricity within the organization, ensuring that all customer interactions, content, social and events reflect the brand’s commitment to excellence.
* Coordinate cross functional meetings between areas/stakeholders to guarantee synchronized execution with all areas aware and onboard of all communication initiatives.
* Willingness to adopt a test & learn mentality to foster innovative solutions
Location
São Caetano do Sul/SP
Your Skills & Abilities (Required Qualifications)
* Bachelor’s degree in Marketing, Business Administration, or related field.
* Proficiency in English and Portuguese
* Proficient in Microsoft Office.
* Proven experience in advertising, social media or media coordination, preferably within the luxury automotive brands or other luxury sectors
* Proven experience in CRM and/or event coordination, preferably in the luxury automotive industry or other luxury sectors.
* Excellent organizational and project management skills.
* Availability to work at São Caetano do Sul/SP
What Can Give You A Competitive Edge (Preference Qualifications)
* Spanish
* Ability to work under pressure and manage multiple projects simultaneously.
* Positive, proactive attitude and self-oriented,
* Data-driven mindset,Teamwork
* Dealing with ambiguity approach;
* Exceptional communication and interpersonal skills.
* Market knowledge; Customer focus
* Strategic orientation; Results-oriented
* Commercial orientation; Change Leadership & Innovation
* Collaboration & influencing
* Self-management & Learning on the fly
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