Job Description
Your role
As a Growth Marketer, you are responsible for accelerating the international growth of Ship2Port within the maritime sector. You actively contribute to building a scalable digital ecosystem where marketing, sales and product come together and reinforce each other.
You translate complex port processes and supply chain challenges into sharp value propositions and strong, accessible content. You focus heavily on social media (LinkedIn, YouTube, X and relevant niche channels) to generate reach, engagement and high-quality leads.
You develop and run a strong YouTube channel as part of our growth strategy, with content such as explainers, customer cases, demos and thought leadership. In doing so, you position Ship2Port as an innovative and visible player in the market.
From campaigns to funnels, and from content to conversion: you build and optimise a data-driven growth engine where marketing and sales work seamlessly together. You continuously experiment, focus on results and directly contribute to scaling Ship2Port.
You are hands-on, energetic and externally focused. You spot opportunities, test quickly and know how to activate target audiences. You work closely with Sales and Product to maximise impact.
What will you do?
* Set up, test and scale lead generation campaigns (LinkedIn, YouTube, Instagram, Google, email)
* Strengthen and refine our positioning and value proposition within the maritime sector
* Build, optimise and automate funnels and conversion flows across multiple channels
* Continuously experiment with new propositions, messaging and campaigns per target group (terminals, shipping lines, agents, etc.)
* Enable sales by ensuring a constant flow of high-quality leads, content and campaigns that convert
* Create impactful content yourself:
o Short-form videos and formats for social media (with a focus on LinkedIn and YouTube)
o Build and grow our YouTube channel as a structural growth channel
o Infographics and visuals (e.g. port processes and supply chains)
o Blogs, customer cases and thought leadership articles
o Press releases and PR content
* Organise and scale (international) webinars and online events
* Actively contribute to international marketing initiatives and events (trade shows, maritime conferences)
* Analyse data, translate insights and continuously optimise for performance and ROI
* Use AI tools smartly for content creation, automation and rapid experimentation
* Collaborate with external specialists and partners to scale faster
Qualifications
Who are we looking for?
We are looking for someone who gets things done and is excited to work in a complex, international sector.
* Results-driven Growth Marketer
* Around 5 years of experience in marketing / growth (B2B or SaaS is a plus)
* Hands-on: you execute yourself and don’t wait
* Experience with digital marketing, funnels and lead generation
* Interest in the maritime sector, ports and global supply chains
* Able to translate complex topics into clear and engaging content
* Able to create content yourself (video, visuals, copy)
* Data-driven: you act based on insights and results
* AI-savvy: you use AI to work smarter and faster
* Self-starter: you spot opportunities and take initiative
* High energy and a strong drive to achieve results
* Team player who collaborates well with sales and product
* Good command of Dutch and English
Additional Information
What do we offer?
* A role with direct impact on growth
* Work at the heart of the international maritime sector
* A lot of freedom and responsibility
* The opportunity to build within an ambitious SaaS platform
* An entrepreneurial, no-nonsense team
* Room to experiment and build
* Competitive salary with growth opportunities
Why this role is different?
This is not a marketing role focused on meetings.
This is a role where you:
* launch things
* make campaigns work with a strong focus on results
* see direct impact from your work
* operate at the intersection of tech, maritime and international growth
* contribute to the digitalisation of ports worldwide