* REQ
* 21/01/2026
* Customer Journey
* Brussel, België
* ING Bank
Your role & work environment
As a Digital Content Specialist, you will join the Growth Area, creating compelling, performance-driven content that drives clicks and engagement across all digital acquisition channels. You will focus on driving impactful digital campaigns and communications across our owned digital challens and paid media. Your mission is to design, implement, and optimize below-the-line (BTL) communication & social media strategies that engage our audiences and support business objectives. You will collaborate closely with squads, stakeholders, and market eperts to ensure our digital content stands out in a competitive landscape.
Your key responsibilities
As a Digital Content Specialist, you will design and implement digital communication campaigns across channels like and app but also paid channels, leveraging GenAI tools and best practices. You'll map and create BTL (Below The Line) communications, eecute and optimize campaigns, and use A/B testing to refine strategies. Collaboration with squads and stakeholders is essential, focusing on audience definition, campaign design, and creative concepts. You'll also benchmark market and competitor activities to keep communications innovative and effective, while ensuring all digital copy is impactful and aligned with business goals.
What will you work on in our team, what will you learn to master:
* Create conversion-focused copy for paid media, landing pages and digital onboarding journeys.
* Develop and adapt content for social media, display advertising, websites and comparison platforms.
* Produce and coordinate short-form video content for social and digital campaigns.
Translate comple- banking products into clear, customer-centric and compliant messaging.
* Continuously optimize headlines, CTAs and formats to improve click-through rate (CTR).
Work closely with CRO and Performance Media e- perts to align content with testing and performance goals.
* Ensure consistency of tone of voice across all digital touchpoints and campaigns.
* Use insights from Adobe Analytics and testing results from Adobe Target to refine content performance.
We look for
A colleague with a talent for making things happen, a passion for digital communication, and a collaborative mindset. You are proactive, creative, and always eager to learn and eperiment. You thrive in a fast-paced, evolving environment and are comfortable working with cross-functional teams.
As a Digital Content Specialist, you will also need:
At least 5 years' e
* perience in digital content marketing, BTL communications, or related fields
* Strong knowledge of digital communication channels and campaign management
E- perience with A/B testing, campaign analytics, and performance optimization
* Familiarity with GenAI tools and digital copywriting
* Ability to benchmark and apply best practices from the market and competitors
E- cellent collaboration and stakeholder management skills
A Master's degree or equivalent e- perience
* Fluency in Dutch or French AND English
Your place of work
Eplore the area
Questions? Just ask
Romina Longo
Bij ING willen we het beste uit mensen halen. Daarom hebben we een inclusieve cultuur waarin iedereen de kans krijgt om te groeien en een verschil te maken voor onze klanten en de samenleving. Diversiteit, gelijkheid en inclusie staan bij ons altijd voorop. We behan iedereen eerlijk, ongeacht leeftijd, geslacht, genderidentiteit, culturele achtergrond, ervaring, geloof, ras, etniciteit, beperking, gezinssituatie, seksuele geaardheid, sociale afkomst of wat dan ook. Heb je hulp nodig of kunnen we iets voor je doen tijdens je sollicitatie of gesprek? Neem dan contact op met de recruiter die bij de vacature vermeld staat. We werken graag samen met jou om het proces eerlijk en toegankelijk te maken. Lees hier meer over hoe wij staan voor diversiteit, inclusie en erbij horen.