Are you passionate about media and do you understand the power of social media platforms with different audiences in our society? Do you want to be part of a team working to strengthen Flemish radio and television broadcaster online presence on social media? Then we have the perfect position for you! We are looking for a dynamic and creative social media analyst. You will join an exciting environment where creativity and innovation are encouraged.
As a social media analyst, you have a thorough knowledge of social media platforms. You will analyze the performance and behavior of social accounts and social media initiatives. You are responsible for understanding and maximizing the impact of our content on various social media platforms. You play a crucial role in increasing our online presence, gathering audience insights, and developing strategies to increase our reach and engagement.
Your duties and responsibilities:
- Analyze user behavior (what works and what doesn't) and optimize this back to creative teams.
- Monitor our presence on various social media platforms and measure our performance against KPIs.
- Prepare detailed reports and share actionable insights with the various content teams.
- Actively develop best practices within the team.
- Collaborate with internal teams to plan, implement and optimize social media initiatives.
- Identify and capitalize on opportunities to explore new and emerging social media platforms
Required Knowledge and Experience:
- Demonstrated experience as a Social Media Analyst, either on an internal team or at a digital agency.
- Knowledge of social media analytics tools and data visualization software such as PowerBI. - In-depth knowledge of various social media platforms and their algorithms.
- Strong analytical skills, critical mindset, and ability to translate data into actionable insightsExcellent communication skills and ability to effectively report and make recommendations to stakeholders.
- Creativity and innovative thinking to analyze and optimize new and engaging content. Proactive and independent
What do we offer you?
You will be offered a full-time contract for a freelance assignment for 12 months.