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Export sales director

Wavre
Baobab Collection
Publiée le 20 mai
Description de l'offre

The Export Sales Director is responsible for the global management, performance, and development of the brand’s distributor network. The role owns the export business end-to-end, from distributor strategy and performance management to partner selection, contract negotiation, and long-term market development.

All candidates should make sure to read the following job description and information carefully before applying.

With a strong commercial and strategic focus, the Export Sales Director is expected to unlock growth in existing markets by reassessing distributor fit and performance, while also expanding into new markets where a distributor model is the most effective route to scale, taking into account local compliance, tax, and operational constraints.

The role plays a critical part in shaping the brand’s global footprint and ensuring consistent execution of its positioning across international markets.

Key Responsibilities

Own and manage the global distributor network across all export markets

Act as the primary point of contact for distributors, ensuring structured, professional, and consistent relationships

Define and monitor distributor KPIs (revenue, distribution, brand execution, inventory, compliance)

Lead regular performance reviews, including revenue reporting, forecasting, and action plans

Ensure timely and accurate distributor invoicing in coordination with Finance

2. Joint Business Planning & Market Development

Develop and manage annual and multi-year Joint Business Plans (JBPs) with distributors

Align local market strategies with the brand’s global positioning, image, and commercial priorities

Define distribution strategies by market (channels, doors, assortment, pricing)

Identify opportunities to accelerate growth through improved execution, footprint expansion, or strategic refocus

Identify markets where the current distributor setup is underperforming or misaligned with the brand’s ambition

Lead distributor replacement processes, particularly in Asia and Australia, including market assessment and partner exit strategies

Proactively identify and evaluate new distributor partners in existing or new markets

Build robust business cases and 3-year development plans for new partnerships

Assess partner capabilities across commercial, operational, financial, and brand criteria

Lead negotiations on commercial terms, cost structures, and contractual frameworks

Define and agree pricing architecture, margins, marketing contributions, and investment levels

Ensure contracts support sustainable, profitable growth for both parties

Work closely with Legal and Finance to ensure compliance and risk management

5. Market Entry Strategy & Business Model Adaptation

Identify new market opportunities where a distributor model is the most effective route to entry

Adapt the export business model to local regulatory, tax, and compliance requirements

Define go-to-market strategies for new countries, including timing, scale, and investment level

Support operational setup in new markets (logistics, compliance, onboarding)

6. Cross-Functional Leadership & Internal Alignment

Act as the export business lead internally, coordinating closely with

Marketing

Supply Chain & Operations

Finance & Legal

Ensure internal teams are aligned on market priorities, forecasts, and execution constraints

Provide clear visibility on export performance, risks, and opportunities to senior management

7. Strategic Contribution & Growth Agenda

Contribute to the definition of the brand’s international growth strategy

Continuously assess market potential, competitive landscape, and distributor effectiveness

Proactively propose strategic initiatives to scale export revenue and improve profitability

Build a scalable export framework to support long-term growth

Core Competencies & Skills
Commercial & Strategic

Strong experience managing international distributors in a B2B or brand-led environment

Proven ability to scale export or international business across multiple regions

Strong strategic thinking with hands‑on execution capability

Excellent financial and business case acumen

Negotiation xphnsxz & Partnership Management

Proven track record of negotiating complex commercial agreements

Ability to manage difficult conversations, including distributor exits or restructurings

Strong partnership mindset, balancing brand control and local entrepreneurship

International & Market Expertise

Deep understanding of international market dynamics, particularly Asia-Pacific

Experience navigating regulatory, tax, and compliance challenges across markets

Ability to adapt business models to local realities while protecting brand integrity

Leadership & Influence

Strong cross‑functional leadership skills without direct line management

Ability to influence senior internal and external stakeholders

Structured, clear communicator, both internally and externally

Personal Attributes

Highly autonomous and accountable

Results‑driven, with a strong ownership mindset

Comfortable operating in ambiguity and building frameworks from scratch

Culturally agile, with a global mindset

Experience & Education

8–12+ years’ experience in international sales, export, or distributor management

Experience in premium, luxury, or brand‑driven environments preferred

Proven exposure to Asia‑Pacific markets strongly preferred

Fluent English required; additional languages a plus

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