Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Marketing Automation Strategist.
A Marketing Automation Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance.
Roles and Responsibilities
* Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.
* Manage and execute the email marketing strategy as well as other native and/or owned channels.
* Manage personalized campaigns, coordinating with the rest of the team.
* Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage.
* Liaise with other teams to carry out tasks among the different users involved in launching a campaign.
* Monitor campaign launches to ensure contact and campaign quality, as well as analyze results.
* Ensure the quality of promotional content.
* Validate the communication’s creative materials for clients, proposing improvements.
* Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels.
Experience
* Experience in the strategic definition of Marketing Automation.
* Proven experience in creating unique, high-impact marketing campaigns.
* Previous experience in database management, preferably in a similar role.
* Familiarity with relevant automation and performance-evaluation software.
* Experience with CRM platforms (Salesforce, Marketo, Eloqua).
* Ability to manage marketing-specific projects.
* Ability to leverage collaboration to produce well-crafted content.
* Advanced level of English; additional languages are a plus.
What do We offer
* Permanent contract.
* Flexible Schedule. We make it easy. Balance your professional and personal life.
* Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
* Home Office.
* Flexible retribution (public transport ticket, Ticket restaurant, …).
* Health insurance.
* OMEGA in action. Our commitment to a better society is not just an intention.
About us
Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.
Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.
With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.
We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.
Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).
At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.