About the Role
We are seeking a Brand Manager to prepare the launch and drive the national commercialisation of a key pharmaceutical brand. In this role, you will be responsible for developing and executing the local marketing strategy, translating global brand direction into impactful local plans, and delivering budgeted—or above—sales growth.
You will work cross‑functionally with Sales, Medical, Market Access and Global teams to ensure strong brand adoption, customer engagement, and long‑term brand success.
Key Responsibilities
Brand Strategy & Execution
1. Lead the preparation and launch of the brand at national level
2. Translate global brand strategy into locally relevant positioning, messaging, and tactical plans
3. Champion the brand internally and externally to drive short‑term performance and long‑term success
4. Continuously adapt brand plans to reflect market dynamics, competitive landscape, and customer needs
Customer & Market Insight
5. Act as the product, competitor, and market expert for the assigned brand
6. Integrate qualitative and quantitative insights from market research, field feedback, and performance data into brand strategy
7. Ensure customer‑centric thinking is embedded in all marketing activities
Omnichannel Marketing
8. Develop and deliver impactful promotional materials and campaigns across digital, print, and face‑to‑face channels
9. Maximise the effective use of commercial and medical channels through strong cross‑functional collaboration
Cross‑Functional Collaboration
10. Lead and align cross‑functional brand teams
11. Work closely with Sales to ensure strong understanding and execution of campaigns
12. Provide training and brand education to the field force and other customer‑facing teams
13. Build and maintain a strong network with key internal and external stakeholders
Financial & Compliance Responsibility
14. Own and manage the brand budget
15. Ensure all activities comply with external regulations and internal policies, including Code of Conduct, Ethical Interactions, Privacy, and Procurement standards
Skills & Capabilities
16. Strong brand planning and product launch experience
17. Expertise in multichannel / omnichannel marketing and marketing communications
18. Solid understanding of pharmaceutical markets, disease areas, and competitive landscapes
19. Ability to synthesise complex data into clear insights and actions
20. Strong project management and stakeholder engagement skills
21. Ability to lead cross‑functionally and influence without direct authority
22. High professional integrity and strong compliance mindset
Education & Experience
Essential
23. Master’s degree in a scientific discipline with strong business/marketing affinity or a business degree with strong scientific affinity
24. Proven brand management experience
25. Experience managing complex, cross‑functional projects
26. Product launch experience
27. Fluent in English and Dutch (French is a strong plus)
Desirable
28. Experience within the pharmaceutical industry in Belgium and Luxembourg
29. Understanding of the BeLux healthcare and market access environment
30. Experience in market research, forecasting, and insight generation
31. Trilingual capability (English, Dutch, French)
Date Posted
05-May-2026
Closing Date
18-May-2026