About this role
We are looking for a Data-Driven Growth Strategist who will become a key player in our dynamic digital marketing & e-commerce team, driving the growth of multiple international brands and e-commerce platforms. You will analyze behavior, remove friction, and design seamless experiences that turn visitors into customers – across devices and markets.
This is an opportunity to shape the digital strategy on an international level, working closely with performance marketers, webmasters, and automation specialists. The ideal candidate will be a driven and passionate individual who goes the extra mile, with a healthy dose of ambition and an entrepreneurial mindset.
Key Responsibilities:
* Define growth objectives across the full funnel – from acquisition to retention.
* Set up and manage a growth experimentation framework (e.g. backlog, prioritization, weekly sprints).
* Coordinate and execute A/B tests on campaigns, landing pages, and user flows.
* Identify new channels, audiences, or value propositions that can drive growth.
* Document and share learnings with relevant team members.
Data Analysis & Insights:
* Build and maintain dashboards in Power BI to deliver insights for marketing, e-commerce, and management.
* Analyze customer behavior (e.g. traffic flows, drop-offs, conversions per channel or segment).
* Conduct funnel analyses, cohort studies, and retention tracking.
* Support CLV calculations and segment customers based on value or behaviour.
* Detect friction and uncover opportunities through data.
* Help automate reporting processes and explore the use of AI in predictive models or dynamic dashboards.
* Translate complex insights into clear, actionable recommendations.
Conversion Rate Optimization (CRO):
* Identify conversion bottlenecks on the webshop or landing pages.
* Map user behaviour using tools like GA4, heatmaps (e.g. Hotjar, Clarity).
* Formulate hypotheses and design tests (e.g. copy, layout, flow optimizations).
* Collaborate closely with UX/design teams and e-commerce colleagues to implement improvements.
* Measure the impact of changes and build a CRO learnings knowledge base.
Tracking & Reporting:
* Ensure accurate event tracking through tools such as Google Tag Manager.
* Maintain reliable conversion measurement across paid and owned channels.
* Monitor attribution models and contribute to clear performance reporting.
* Guarantee consistent, trustworthy data to support decision-making.
This is a challenging and impactful role within an innovative and growing organization. We offer a dynamic work environment with a high degree of autonomy and responsibility, as well as an attractive salary package with additional benefits.