Integrated Campaigns at Tractian
Tractian’s Integrated Campaigns team connects global strategy with regional execution to drive pipeline and engagement across key markets. Working cross-functionally with Growth, Product Marketing, Field Marketing, and RevOps, the team brings integrated campaigns to life through coordinated, multi-channel activations. Focused on performance and execution, the team ensures campaigns are launched effectively, stay on track, and are optimized to align with business goals.
What you’ll do
As a Campaign Specialist at Tractian, you will execute integrated marketing campaigns across Brazil, translating global strategy into localized, high-impact tactics. You will work across multiple channels and partner with cross-functional teams to ensure campaigns are delivered on time and perform effectively.
Responsabilities
* Execute multi-channel campaigns, including email, social, webinars, and ABM programs
* Build and launch email campaigns using HubSpot
* Support campaign messaging, ad copy, and content execution
* Localize global campaigns for Brazil
* Collaborate with Field, Growth, Product Marketing, and RevOps teams
* Track and report on campaign performance, identifying optimization opportunities
* Manage timelines and ensure timely campaign delivery
Requirements
* 2–3 years of experience in B2B marketing, demand generation, or campaign execution
* Bachelor’s degree in Marketing, Business, Communications, or related field
* Fluent in English
* Hands‑on experience executing multi‑channel campaigns
* Experience with email marketing automation and CRMs (Hubspot or similar)
* Strong organizational and project management skills
* Ability to work cross‑functionally in a fast‑paced environment
* Comfortable analyzing campaign performance and metrics
Bonus Points
* B2B SaaS, industrial tech, or enterprise technology background.
* CMP Certification.
* Experience building event programs from the ground up in a scaling company.
* Familiarity with revenue attribution and pipeline influence models.
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