Holcim Roofing EMEA is looking for a creative and results-driven Digital Marketer to support and grow our online presence located in Zaventem. The Digital Marketer will be responsible for managing social media channels, executing email marketing campaigns, supporting marketing automation initiatives, and coordinating digital projects related to our website and online platforms.
The ideal candidate combines creativity with analytical thinking and has experience managing multiple digital channels to drive engagement, nurture leads, and improve digital performance.
Your Profile:
Website & Digital Projects
1. Ensure website content is up to date and optimized for performance and user experience
2. Coordinate updates and improvements for the company website
3. Manage landing pages and online campaign pages
4. Work with designers, developers, and external partners on digital projects
Digital Marketing Campaigns
5. Support the development and execution of digital marketing campaigns
6. Track and analyze campaign performance using analytics tools
7. Prepare performance reports and actionable insights
8. Identify opportunities to improve digital marketing performance
Social Media Management
9. Plan, create, and schedule engaging content across social media platforms (LinkedIn, Instagram, Facebook, etc.)
10. Manage daily social media activity
11. Monitor performance metrics and optimize campaigns to increase engagement and reach
Email Marketing
12. Create and manage email marketing campaigns, newsletters, and promotional emails
13. Build and segment email lists to improve targeting and personalization
14. Monitor email performance (open rates, click rates, conversions)
15. Optimize campaigns through A/B testing and reporting
Requirements for the role:
16. Bachelor’s degree in Marketing, Communication, Digital Media, or related field
17. 5 + years of experience in digital marketing or similar role
18. Experience with social media management tools
19. Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.)
20. Experience with SEO and digital advertising (Google Ads, paid social)
21. Experience with website CMS systems (e.g., Drupal)
22. Familiarity with marketing automation tools and workflows
23. Strong analytical and organizational skills
24. Excellent written and verbal communication skills in English
Nice to have
25. Experience with marketing automation platforms (HubSpot, Marketo, ActiveCampaign, etc.)
26. Knowledge of SEO and digital advertising (Google Ads, paid social)
27. Basic knowledge of HTML
28. Experience with CRM systems
29. Graphic design skills (Canva, Adobe tools)
30. Worked in B2B environment before