Since 2021, the Boerinneke brand has been part of the international chocolate and hazelnut
producer Nutkao Group. Our ambition? To significantly expand production in Puurs (Sint-
Amands) by developing new ranges for both branded products and strong private label
concepts, serving growing national and international retail markets.
To structure this growth and elevate our sales organization to the next level, we are looking
for an experienced, autonomous, and driven Sales Manager (Retail – Private Label & Export)
Position Purpose, Responsibilities, and Key Duties
As Sales Manager, you are not only the commercial driving force behind the Boerinneke
brand, but you also lead the Private Label business in the Benelux and manage
international export activities. You operate with a high level of autonomy and report
directly to the VP Retail.
Reporting to
V.P. Sales Retail
Direct Reports
N/A
Functional Reporting Lines
N/A
Key Responsibilities
* Commercial Management
You act as the main point of contact for Retail and Foodservice customers and
manage the full P&L responsibility of your portfolio;
* Structure & KPIs
You establish a clear sales structure and define, monitor, and report KPIs to ensure
measurable and sustainable growth;
* Business Development
You identify new commercial opportunities in the Benelux and take the first steps
toward further international expansion, with a focus on Northern Europe;
* Internal Collaboration
You are a driving force at our Puurs office and act as a bridge between Sales and
other departments such as Customer Service and Business Development, helping
to optimize internal processes;
* Market Analysis
You translate market data (Nielsen, GfK) into concrete action plans and creative
concepts, which you present enthusiastically in Dutch, French, and English.
Position Requirements
* Experience
At least 5 years of experience in a commercial sales role within FMCG (preferably
Retail Food). Experience with Private Label is a strong asset;
* Personality
You are a natural door-opener with a win-win mindset, combining perseverance with
flexibility;
* Hands-on & Present
You understand the value of on-site presence for close alignment with colleagues
and effective support of customer service;
* Analytical Skills
You are numerically strong and know how to turn data into tangible growth;
* Languages
You communicate fluently and professionally in Dutch, French, and English.