Sales management
FMCG
About Our Client This is not your typical FMCG player.
Our client is a fast‑growing challenger brand in the non-food category, shaking up traditional markets with bold positioning, strong product innovation, and a clear ambition: to win market share from established leaders.
Mid‑sized but scaling quickly across Europe, the company combines entrepreneurial energy with solid retail traction (major key accounts already secured). Decisions are fast, ideas are heard, and impact is immediate.
To support its next growth phase, they are looking for a Sales Director to structure, accelerate, and lead their commercial expansion.
Job Description This is a hands‑on leadership role where strategy meets execution.
You will define the commercial roadmap while staying close to the business, leading key negotiations, opening doors, and building a high-performing sales team.
You will play a critical role in scaling the brand across key retail channels and geographies.
Key Responsibilities Own and drive the full sales strategy across markets and channels (Retail, E-commerce, Distributors)
Lead, inspire, and grow a high-impact sales team (KAMs, Account Managers)
Personally handle and close strategic negotiations with top‑tier retail accounts
Accelerate distribution, visibility, and market share across Europe
Identify and unlock new growth opportunities (new channels, markets, partnerships)
Act as a true business partner to Marketing, ensuring strong go-to-market execution
Build structure where needed: processes, tools, KPIs, and performance culture
Deliver on ambitious revenue and profitability targets
The Successful Applicant More than 10 years of experience in FMCG sales, ideally within a challenger or fast-growing brand
Strong track record with key retailers (e.g. mass market, drugstores, DIY, specialty retail)
Proven experience in building and leading high-performing teams
Entrepreneurial mindset: hands‑on, agile, solution-driven
Sharp commercial instinct and strong negotiation skills
Comfortable operating in a scale‑up / transformation environment
International exposure is a plus
Fluent in French, Dutch and English
What's on Offer A visible and strategic role with direct impact on the company's growth
The opportunity to shape and structure the sales organization
A brand with strong momentum and real market disruption potential
Agile, fast-paced culture with short decision loops
Competitive package with performance-based incentives
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