Job Description
Tasks:
- Own the day-to-day operations of our webshop/website, including product catalogue management & content updates.
- Continuously optimize the online shopping experience on our webshop to maximize conversion rates, sales, customer satisfaction & UX.
- Customer insights, competitor analyses and market trends are included in your optimizations.
- Actively participate in testing and implementing future functional projects and improvements on the webshop
- Participate in the development of the website with the aim to deliver great usability in line with the digital strategy.
- Liaise with customer service to address customer inquiries regarding products, orders, or returns efficiently.
- Implement SEO best practices to optimize website content, meta tags, and product descriptions to improved search engine rankings and organic visibility.
- Conduct keyword research and analysis to identify opportunities for content optimization and expansion.
- Support the FLAMANT digital marketing strategy, leveraging various platforms and tools to drive brand awareness, customer acquisition, and sales growth.
- Track & report on paid ads on Google for effective traffic and ROAS.
- Contribute to the development and execution of our e-commerce strategy in alignment with the company's overall business objectives.
- You are the point of contact for the technical platforms around the webshop
Qualifications
- Relevant bachelor's or master's degree in marketing, or a related field and a proven experience of 2-3 years in e-commerce operations, preferably within the retail industry.
- Good understanding of e-commerce and digital marketing tools.
- Proficiency in SEO tools, with hands-on experience in SEO implementation.
- Excellent project management skills with the ability to multitask and prioritize tasks effectively.
- Exceptional attention to detail and a passion for delivering outstanding customer experiences.
- Strong communication skills (Dutch-French-English) with the ability to collaborate cross-functionally and build effective relationships
- You have a good understanding of data flows within systems
- You are mature, work proactively and independently
- You are highly analytical and can make data-driven decisions
- You work result-oriented and have an eye for detail
- You are a hard worker and hands-on.
- You work in an organized way and can set priorities
Additional Information