Sales Manager - Surgical Imaging
Location:
Bracknell, Berkshire, GB
In this role, you will play a key role in driving Barco’s commercial growth by expanding and professionalizing our reseller ecosystem, identifying new business opportunities, and strengthening the market position of our solutions. You combine a strong hunter mindset with the ability to build long-term partnerships, enabling both partners and end customers to fully realize the value of Barco’s technology.
Success in this role requires solid experience in the Medical, Surgical and OR‑Integration environment, allowing you to engage credibly with clinical stakeholders, integrators, and specialized resellers, and to position Barco’s solutions with confidence in complex healthcare settings.
Key Responsibilities
Sales & Business Development
1. Actively promote and sell Barco solutions to end customers through both existing and newly established reseller networks
2. Identify, prospect, and develop new business opportunities within defined markets and strategic accounts
3. Consistently achieve personal sales targets while driving sustainable market penetration
4. Follow up on end-customer leads originating from Business Development or consultants by assessing customer needs, preparing value-driven proposals, and ensuring an excellent customer experience
Partner & Channel Management
5. Build, structure, and expand a high-quality reseller ecosystem aligned with Barco’s go-to-market strategy
6. Recruit, onboard, and manage new resellers as the primary point of contact, including joint business planning, setting performance and investment objectives, and leading quarterly business reviews
7. Activate and empower existing resellers in line with the target plan, in close collaboration with the designated Account Manager
8. Take full ownership of partner support and related opportunities across the reseller network
Commercial & Technical Enablement
9. Provide expert commercial and technical guidance to partners to ensure correct product specification and strong solution positioning, particularly within Medical, Surgical, and OR Integration environments
10. Deliver proactive product training sessions and updates to selected channel partners
11. Support lead generation through events, demonstrations, and on-site customer engagement
Pipeline, Forecasting & Operations
12. Coordinate the effective distribution and follow-up of leads across the reseller network
13. Maintain accurate and up-to-date opportunity data within the CRM system
14. Provide reliable, consolidated monthly sell-in forecasts in alignment with Barco’s forecasting methodology
Market Intelligence & Brand Positioning
15. Strengthen Barco’s brand presence and ensure consistent, positive market visibility within the region
16. Track market dynamics and technological trends, proactively sharing insights with Sales Management and Segment Marketing
Your profile
Education & experience
17. Bachelor’s or Master’s degree in Business, Marketing, Engineering, or equivalent professional experience
18. 5–7 years of proven sales experience within a relevant industry or technology environment
19. Demonstrated experience in Medical, Surgical, and OR Integration environments, enabling effective interaction with healthcare providers, integrators, and clinical decision-makers
Commercial Drive & Results Orientation
20. Strong hunter mentality with a clear drive to open doors and engage new contacts at multiple levels
21. Proven ability to achieve results, combining a proactive sales approach with sustainable relationship development
22. Excellent negotiation skills paired with a natural ability to build and maintain long-term partnerships
Communication & Stakeholder Management
23. Strong communication and presentation skills, with the ability to build credibility and trust with diverse customer stakeholders
24. Ability to engage effectively with different profiles, including clinical, technical, and commercial audiences
25. Comfortable operating across organizational, cultural, and geographical boundaries
Why join Barco?
At Barco, you will join a global technology leader at the forefront of surgical imaging innovation, where your impact directly contributes to improving clinical workflows and patient outcomes. You will work in a dynamic, entrepreneurial environment with strong growth ambitions, giving you the opportunity to build and shape a high-performing reseller ecosystem while collaborating with international teams and bringing cutting-edge solutions to complex healthcare markets.
If you’re ready to make an impact in complex healthcare environments, apply today!
🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.
D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
About Barco
At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences.
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries.
Backed by a team of 3,+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity.