Why this role matters
We are on a mission to make our brand stand out globally: consistent, inspiring, and desirable across every digital touchpoint. As Digital Brand Communication Manager, you will be at the forefront of building our global brand presence, with a direct impact in EMEA.
This is a role for a digital storyteller who thrives on strategy and execution. From social media to influencer relations, from digital PR to international awareness campaigns: you know how to spark attention organically and authentically. You will also build the toolkits and content that help our e-commerce and partner teams activate locally with impact.
What you’ll do
* Build the global brand: Develop digital frameworks, playbooks, and toolkits that ensure consistent, premium storytelling worldwide.
* Lead in EMEA: Translate global strategy into action, run awareness-driven campaigns, and adapt plans to local markets.
* Own social & influencer marketing: Define global strategy, manage frameworks, and activate inspiring campaigns in EMEA.
* Drive earned visibility: Lead digital PR, manage agencies, and leverage your PR/influencer network (especially in BE, FR, DE, UK)
* Create content with impact: Manage calendars, assets, and guidelines to deliver campaigns that land with the right tone and visuals.
* Collaborate & connect: Bridge between global direction and local execution, working closely with product, creative, and regional marketing teams.
What we’re looking for
* 8+ years of experience in digital brand communication (global or regional).
* Proven track record in building awareness through social, influencer, PR, and earned-media activations.
* Not a performance specialist, but someone who excels in top-funnel brand storytelling with proven experience in creating awareness, rooted in earned media, PR, social, and influencer engagement
* Strong content and project management skills; able to go from strategy to execution seamlessly.
* International mindset with experience working across multiple markets.
* Hands-on, pragmatic, and results-driven, comfortable in a fast-paced
* environment.
* Fluent in English; additional languages are a plus.
* A strong PR network across Belgium/France/Germany/ UK is a big plus, as these markets are key for our visibility.
* Willing to relocate to Antwerp (preferred).
Why join us
This is a unique opportunity to shape a global brand and make a real mark in the digital space. You’ll work in an international environment, collaborate with passionate colleagues, and take ownership of projects that are highly visible across the company.
If you’re creative, strategic, and driven by building true brand awareness, we’d love to meet you.