Our client is a market leader in the world of Audio -
delivering high-end quality products for more than 80 years in that
field. With the objective to extend their market share &
presence in Benelux and France, they are actively looking to extend
their marketing team by adding a new Regional Marketing Manager
within the Brussels offices. Marketing Manager - Benelux &
France - B2B Audio Sector Functieomschrijving As the successful
Regional Marketing Lead, you will have the following
responsibilities: Assist in Strategy Formulation/Localization: -
Research and recommend marketing initiatives and programs that
align with corporate strategy and support pipeline and revenue
goals for the Business Communication Business Unit. - Ensure a
strong connection to both the Regional Marketing goals and Central
Team initiatives - localizing and executing as appropriate -
Utilize information obtained from the Sales department as well as
relevant market data, and suggest implications for Marketing
strategy - Conduct analysis to better understand the current
business value chain as well as potential areas for growth and
efficiency expansion and propose value opportunities and
channels/routes to market Market Research and Analysis &
Competition Tracking: - Closely monitor and analyze Business
Communication Business Unit sales volumes, market share trends and
competitive activity (while maintaining regional awareness), using
BI & CRM. - Proactively scan the environment and acquire
competitor and market information to help develop strategies for
growth. - Work closely with internal sales teams to garner
feedback. Market Development: - Prepare, present, execute and
analyze marketing plans with our customers. - Study the market and
propose initiatives (e.g. fairs, events, campaigns…) to be
undertaken for increasing sales in this segment, based on KPI's
(e.g. leads) - Identify and propose initiatives for creating brand
awareness through marketing initiatives. - Integrate with Sales and
Marketing Leadership in order to understand new product
developments and understand requirements from a marketing
perspective Event Management: - Primary point of contact and
project manager duties with the design of event spaces as
requested/required in conjunction with Marketing and Sales
activities/events, lead fairs (as needed) and dealer/end user
engagements. - Primary on-site coordinator for local events (and
regional events, where indicated) Sales Support: - Work closely
with the Sales department in understanding customer requirements
and behavior - Propose and execute marketing initiatives to
increase sales - Ensure localization of all central marketing
activities Vendor Management and Relations: - Coordinate with
external vendors such as marketing agencies, design/build firms,
etc. and maintain relationships Budget & Budget Tracking: -
Create a detailed marketing budget - Track planned budget versus
actual expenses - Coordinate a budget forecast, aligned with
Marketing management using provided tools and processes Profiel As
the successful Regional Marketing lead, you will have the following
requirements: - At least a Bachelor degree in marketing or
equivalent by experience - At least 5 years experience in marketing
responsibilities in similar industry - Proven experience in the
field of Audio or Communication tools is consider as a strong asset
- Ability to think critically and creatively & proven project
management skills - Strong organizational skills - Knowledge and
skills in strategic marketing with solid experience in market
segmentation, product development and management and brand and
communications. - Strong communication skills oral and written. -
Strong interpersonal skills. - Ability to build strong
relationships with internal cross-functional teams and external
groups. - Analytical mindset with an intuitive sense of how to
interpret KPIs and take operational advantage of data-driven
insights - Fluent in French & English is mandatory - Dutch is
consider as a strong asset - Ability to manage budgets - Additional
graphic design and/or marketing software suite experience is a plus
Aanbod As the successful Regional Marketing lead, you will have: -
An attractive salary package in line with your experience - Fix
& Bonus scheme, Allowances, meal Voucher, Flexibility,
Insurances, ... - Join and grow in a world leading company active
in various field with multiple international opportunities - Drive
change & operate as a regional lead on the activities of the
group