Key Responsibilities:
* Extract and consolidate marketing data using SQL, often in combination with SAS, from multiple data sources.
* Use Excel for graph creation and PowerPoint for presenting performance results.
* Utilize Tableau, Power BI, and Adobe Analytics to analyze and visualize digital campaign performance.
* Monitor and report on various marketing campaign types: awareness, engagement, and conversion.
* Analyze performance across paid and owned media channels (e.g., email, websites) to identify trends and provide actionable insights.
* Collaborate with marketing teams to evaluate campaign success and suggest data-driven improvements.
* Support initiatives that enhance client interaction and engagement, such as targeted email campaigns.
Skills Required:
* Strong SQL skills (mandatory)
* Proficiency with Excel, PowerPoint, and Tableau or Power BI
* Experience with Adobe Analytics (or similar digital analytics tools)
* Familiarity with SAS is a plus
* Solid understanding of marketing performance metrics
* Ability to translate complex data into clear, actionable insights
* Knowledge of digital marketing channels and customer engagement strategies