Role Summary
Drive the commercialisation of a brand on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth.
Job Responsibilities
1. Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers essential short term growth and long term brand success.
2. Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
3. Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
4. Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
5. Be the product, competitor and market expert of assigned brand.
6. Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
7. Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
8. Drive and align the Cross-functional Brand Team.
9. Participate in the training & development for field force and other customer facing roles on brand information.
10. Build and maintain a strong network in the field.
11. Responsible for budget of assigned brand(s).
12. Comply with all external regulations and internal policies.
13. Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy and Standards, Privacy (Patient Group interactions) and Procurement (engagement of third-parties).
Leadership and Functional Capabilities:
14. Exemplify the AstraZeneca Values and behaviours (see annexe)
15. Marketing ExcellenceBrand PlanningProduct LaunchMultichannel/Omnichannel MarketingPortfolio Selling
16. KnowledgeDisease, Science, Product, Therapy, CompetitorsClinical Trial MethodologyCompliance
17. Business AcumenHealthcare policy landscapeMarket Access EnvironmentsBusiness Insights, SFEFinance Acumen
18. Cross-functional LeadershipPatient centric brand leadershipLead without authority & foster collaborative workPersonal effectiveness and impact on othersPeer coaching
Typical Accountabilities (per AZ framework and regulatory expectations):
19. Conduct activities and interactions consistent with Company values and in compliance with the Code of Conduct and supporting Policies and Standards relevant to your role. Complete all required training on the AZ Code of Conduct and supporting Policies and Standards on time. Report potential issues of non-compliance.
20. Manager Accountabilities at AstraZeneca include Ethical Conduct and Compliance, Team Management, Performance Management, Individual Development Planning, Talent Management, Recruitment, People information, SHE accountabilities, and Fiscal and Financial awareness.
Education, Qualifications and Experience
Essential
21. Master’s Degree in Scientific Field or related
22. Languages: Trilingual English, French, Dutch
23. Experience managing complex projects
24. Proven brand management experience
Desirable
25. Sales experience
26. Understanding of the development and commercialization of pharmaceutical products in Belux
27. Understanding of the Belgium and Luxembourg Healthcare environment
28. Experience in Insight/Market Research & brand forecasting
29. Experience of launching a product
Key Relationships to reach solutions
Internal (to AZ or team)
30. Business Unit Director
31. Marketing team
32. Global Brand Leads
33. Sales
34. Market Access & Government Affairs
35. Medical Affairs Manager/ Medical Science Liaison
36. Finance
37. Compliance
External (to AZ)
38. Healthcare Professionals & Key External Experts (KEEs)
39. Pricing and Market Access professionals
40. Patient Groups
41. Creative agencies, Media, 3rd Party Suppliers
Date Posted
10-Sept-2025
Closing Date