Ph3Head of Category Shopper Management /h3 pTo secure the future growth of the different Consumer Goods categories where Danone Belux is present with its products, we are looking for a Head of Category Shopper Management. /p pIn this role, you will lead both Category Management and Shopper Marketing teams, responsible for the design and implementation of growth vision, winning category development strategies, and impactful shopper activation plans across all channels (Retail, Away‑From‑Home, e‑Commerce, drug, ethnic, health), for all customers and the full portfolio of Danone. /p pThrough strong internal and external engagement, you will enrich internal strategy development to realize sustainable growth for our categories and brands. You will lead a team of 16 (in)direct reports and report directly to the Sales Director Benelux. /p h3Key Responsibilities /h3 h3Category Development /h3 ul liBuild top‑notch category growth visions, strategies and plans to drive future growth of our categories and brands. /li liLeverage global and EU expertise to enrich and adapt the local agenda, make it future‑fit (Danone way‑of‑selling, shopper studies, IT data revolution). /li liFoster strong category growth partnerships with key customers through acknowledged category, customer and joint business plan expertise and compelling tailored customer‑facing category growth stories, establishing Danone as category captain within its consumer goods categories (Dairy, Plant‑Based, Waters, Core Milks and First Diet). /li liBuild strong internal cross‑functional connections with Strategic Planning Foresight, marketing leads, commercial leads and their teams to develop category growth strategies grounded in consumer, shopper, customer and channel insights. /li liProvide thought leadership in category management and share personal expertise internally. /li liStrengthen bonds with NL Category Shopper team, leveraging MCO strategy. /li /ul h3Shopper Marketing Activation /h3 ul liDefine and implement shopper marketing strategies that drive conversion and loyalty across all channels (Retail, AFH, eCom, etc.). /li liLead the development of impactful shopper campaigns and activations aligned with brand and category priorities. /li liEnsure excellence in in‑store execution and visibility through close collaboration with Field Sales and Marketing teams. /li liTranslate shopper insights into actionable plans that enhance the shopper experience and deliver incremental growth. /li liManage relationships with external agencies and partners to deliver best‑in‑class shopper programs. /li /ul h3People Leadership /h3 ul liLead and coach a combined team of Category Managers and Shopper Marketing Managers to ensure they develop the right growth strategies for their respective categories and customers. /li liCoach them to improve performance and support professional growth. /li liDrive a culture of performance, innovation, and cross‑functional teamwork. /li liManage people managers within the team. /li /ul h3Internal Strategy Governance /h3 ul liSupport cross‑enterprise business planning calendar definition led by SIA, driving continual improvement and increasing cross‑functional collaboration. /li liDevelop and maintain a solid category performance insights sharing approach, feeding the organization with relevant category and shopper trends and market developments. /li liImplement a customer and shopper data governance model to leverage the added value of data to the maximum and elevate commercial opportunities into internal strategy and execution. /li /ul h3About You /h3 ul liYou hold a Master’s degree, preferably in Economics, Commercial Engineering, or a related field. /li liYou have a very solid background in category management and shopper marketing, combined with relevant people management experience. /li liYou bring a near‑native level of Dutch, French and English. /li liYou think strategically and formulate effective strategies. /li liYou have strong analytical skills, integrating consumer, shopper and customer insights to arrive at actionable conclusions. /li liYou are passionate about driving business results and striving for excellence. /li liYou master excellent communication and interpersonal skills, with the ability to build trust with internal and external stakeholders. /li liYou are a strong people leader, with the ability to lead, coach, motivate and develop others. /li /ul /p #J-18808-Ljbffr