Des entreprises qui grandissent. Des équipes qui se construisent. Des talents qui s’accomplissent. Ensemble, écrivons la suite. ✨ContextSkeelz is recruiting for one of its partner companies, Laroy Group, an international group operating in the pet care industry.As part of the evolution of its commercial strategy, Laroy Group is creating a new E-Commerce & Digital Platforms department to strengthen its online presence and accelerate growth across digital channels.Join Laroy Group and shape the future of digital pet care 🐾Laroy Group designs, develops and distributes high-quality products dedicated to pet well-being, combining strong brands, innovation and long-term partnerships across international markets. The company’s culture is built on four core values — Respect, Open Communication, Team Spirit and Commitment — which guide everyday collaboration and decision-making.Digital channels are becoming a key growth driver for Laroy Group. To support this ambition, the company is launching a third commercial pillar, fully dedicated to e-commerce and digital platforms, alongside its existing sales organizations.By joining Laroy Group as E-commerce & Digital Platforms Business Manager, you will play a central and structuring role in this transformation. This is not a role focused on incremental optimisation, but a true build-up mission: defining the strategy, setting the foundations, delivering results and shaping the future of digital commerce within the group.You will report to both the Group CEO and the Director of Commercial Business Development, and work at the crossroads of strategy, execution, and leadership, in close collaboration with marketing, logistics, and senior management. Starting with Amazon and progressively expanding to other platforms and hybrid models, you will directly impact how Laroy Group’s brands perform, scale and grow online.This role offers strong autonomy, visibility and long-term perspective, with the opportunity to grow a team, influence commercial direction and leave a lasting footprint on Laroy Group’s digital journey.Your mission as E-commerce & Digital Platforms Business Manager 🚀This is a build-up role combining strategic vision and hands-on execution.You will be responsible for creating, structuring and scaling Laroy Group’s e-commerce activity, starting with Amazon and progressively expanding to other digital platforms and hybrid models.You will be fully embedded within the commercial organization and will actively contribute to commercial management decisions.What you will do on a daily basis 💡Amazon strategy & executionAnalyse Laroy Group’s historical performance with Amazon and define a clear roadmap to relaunch and optimize the channelExecute this roadmap in a hands-on manner, from setup to performance monitoringCoordinate internally with Marketing teams and/or Amazon agencies for:Product and brand page contentCampaign strategy and executionWork closely with logistics and supply chain teams to ensure smooth operational flows to AmazonE-commerce expansionCo-build, together with the commercial management team, a structured approach for:Other e-commerce platformsHybrid and emerging digital sales modelsMonitor market trends and identify new growth opportunitiesLong-term vision & structuringDefine and drive a long-term vision for the E-Commerce & Digital Platforms departmentAnticipate future needs in terms of:Team growthTurnover and marginOrganizational structureThis role is designed to grow over time, both in scope and impact.What you need to succeed in this role 💪Experience & mindsetStrong experience in e-commerce and digital platforms, ideally in an international or multi-brand environmentProven ability to build and scale a business activity from scratchComfortable combining strategy, execution and stakeholder managementBusiness-oriented, analytical and data-drivenAble to operate autonomously while collaborating closely with cross-functional teamsLeadership & soft skillsYou demonstrate a strategic leadership profile, including accountability, influence, decisiveness, analytical thinking, creativity, result orientation and a strong sense of ownership.Technical & digital skills 🛠️Excel (advanced level)PowerPointERP / CRM / PIM toolsWeb analytics toolsSEO & SEA fundamentalsBusiness intelligence tools (e.G. QlikView or equivalent)Why join Laroy Group? ✅A high-impact, strategic role with direct influence on commercial performanceThe opportunity to build and scale a new department from the ground upStrong exposure to senior leadership and cross-functional teamsA values-driven, international company with long-term ambitionsRecruitment process 🤝Initial qualification interview with a Skeelz Talent PartnerInterview with Laroy Group’s HR manager, YasmineInterview with Laroy Group's CEO, ThomasInterview with Laroy Group's Director of Commercial Business Development, BobFinal discussions and reference checks