Who We are
Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. We offer a uniquely diverse portfolio of beverages enjoyed by millions across the globe
About the role
Dr Pepper and Canada Dry are two of the world’s most iconic challenger brands, with bold ambition to scale across Europe. This is a rare opportunity to help shape their future in complex, high-potential markets, balancing the entrepreneurial pace of a challenger with the support and resources of a global FMCG leader. As Brand Manager, you will own the full brand and marketing agenda in Belgium and the Netherlands while also actively supporting Switzerland. Acting as the connector between central strategy and local execution, you will ensure bold ambition translates into meaningful consumer and commercial outcomes.You will lead campaign rollouts, adapt central assets, manage agencies, drive innovation launches, whilst partnering closely with sales, and trade marketing.
What You’ll do
Local Market Leadership
Lead full marketing execution in Belgium and the Netherlands, ensuring brand growth and performance.
Build campaign calendars, adapt central assets, and manage agency partners across creative, media, and shopper.
Track KPIs, lead IBP/PMR processes, and ensure timely course correction.
Partner with Sales and Trade Marketing to deliver standout in-store execution and shopper activation.
Lead the execution of innovation launches, ensuring readiness across commercial, supply chain and marketing touchpoints.
Cross-Market Support
Drive marketing execution, innovation launches and strategy alignment in Switzerland, collaborating with local teams or licensees.
Share best practices and tools to raise executional standards across the region.
Identify gaps in performance and proactively co-create solutions with local and central teams.
Central Collaboration
Lead brand planning, MTP and AOP processes for your markets, ensuring alignment between central brand strategy and local market execution.
Provide local consumer and shopper insight to influence campaign and portfolio development.
Contribute to regional initiatives such as toolkit creation, agency management, and cross-market brand forums.
Act as project lead through stage-gate processes, liaising with R&D, finance, and commercial teams.
Ensure European brand strategy is fully localized for your markets, influencing central direction with market input.
What’s in it for You
Joining Suntory isn’t just about taking on a role, it’s about embarking on a career journey. You have the opportunity to work with talented, inspiring and authentic leaders and have the freedom to dream big and go for it (Yatte Minahare). At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Our People and Culture team are a team that genuinely care about creating a great experience for our employees and we would love you to be part of it.
What You’ll need to be successful
Solid experience in brand marketing, ideally within FMCG (beverages preferred).
Proven track record of leading local execution across campaigns, media, shopper and innovation.
Strong experience managing agency partners and working cross-functionally with sales and trade marketing.
Commercially sharp with strong understanding of channel dynamics and RTM.
Executional excellence: detail-oriented, structured, and operationally rigorous.
Ability to connect central brand strategy to local realities and adapt execution accordingly.
High autonomy, resilience, and ability to manage multiple priorities across markets.
Analytical and insights-driven; confident working with Nielsen, GfK or similar tools.
Fluent in English, French and / or Dutch
Our DEI Commitment
At Suntory, we greatly appreciate the value that diverse knowledge, perspectives, and backgrounds can bring. Our colleagues from a wide range of cultures, lifestyles, and experiences contribute significantly to our collective success. We understand that our candidates all have unique career trajectories and experiences, and this can sometimes deter you from applying for a role if you don’t feel that you meet all the criteria. If you believe that you have relevant skills and experience that you feel could benefit us, we would love to know what unique perspectives and experience you can bring to help make us better, together in a company that is committed to Growing for Good and Giving Back to Society.
Our recruitment, selection and assessment process is based on the skills and competencies of the above role. We are committed to and value diversity, equity and inclusion in our recruitment process and do not discriminate based on gender, race or ethnic background, class, economic status, disability status, sexual orientation, age, political beliefs, marital status or any other protected characteristic. We want to ensure that our interview process is as inclusive as possible. If you require any reasonable accommodation as part of the process, do not hesitate to let your recruiter know who will be happy to help.