Are you excited about building go-to-market engines in high-impact environments? Do you want your work to make a real difference in patient care?
At Relu, we’re looking for a senior, hands-on revenue marketer to personally build and run our ABM-driven pipeline engine. This is an individual contributor role with direct ownership of pipeline creation.
🤖 Relu: Improving Dentistry with AI
Relu is an AI scale-up based in Leuven that is transforming dentistry through automated dental design services.
Dental labs are under pressure:
* A growing shortage of skilled digital technicians
* Rising demand for fast, patient-specific dental care
Our mission is to automate the repetitive and time-consuming parts of dental CAD design, so:
* Labs scale without adding headcount
* Dentists deliver care faster
* Patients get timely, high-quality treatment
Thousands of dental professionals already rely on Relu, a number that keeps growing.
🎯 Your Role: Own the Pipeline
You own turning a finite list of dental labs into a predictable pipeline. This is an account-based role, not a lead-gen role. Success is measured in activated accounts, meetings, and conversion efficiency.
🛠️ What you'll do:
Account-Based Marketing (ABM)
* Own ABM for ~10,000 dental labs in EU & US
* Build, segment, and prioritize account lists by lab type, maturity, and persona
* Adapt messaging per segment and decision-maker
Outbound Execution
* Design, run, and iterate outbound campaigns via e-mail / ads / socials
* Experiment aggressively, scale what works, kill what doesn’t
* Collaborate closely with sales on targeting and sequencing
Inbound Conversion Optimization
* Increase trust and conversion across inbound touchpoints
* Draft case studies, custom landing pages, and proof-driven content
* Leverage KOL networks to signal social proof
Pipeline Ownership & Measurement
* Own the funnel from account → SQL → Meeting
* Track conversion rates and cost per conversion
* Use data to decide what to double down on next
🧩 What we're looking for:
* 2+ years of technical experience with CRM-driven ABM 💬
* 2+ years of commercial ownership: you feel pipeline gaps personally 💰
* Strong bias to action: ship fast, iterate weekly, learn in public ⏩
* Tight alignment with sales: incorporate objections into messaging continuously
* Intellectual honesty: you know when something isn’t working, and act on it
* Experience in medtech (or other trust-based B2B buying environments)
* Excellent English writing and positioning skills, adaptable per customer segment
* Regular presence in our Leuven office (Work authorisation for Belgium required 🇧🇪)
🧰 Our Commercial Stack:
* Outbound: Hubspot, Clay, Reply
* Inbound: Hubspot, Webflow, Intercom
🌱 Why Relu?
* A driven, low-ego team that enjoys building together
* Flexible working hours and remote flexibility
* Real ownership in a fast-scaling AI company
* Direct exposure to cutting-edge AI in healthcare
* A bright office near Leuven station, Vaartkom, and major bike highways
* Team lunches, walks, great coffee, and a strong team culture
* Competitive salary package with attractive benefits
Ready to build a predictable GTM engine and shape the future of AI in dentistry?
👉 Let’s talk.