Are you excited about building go-to-market engines in high-impact environments? Do you want your work to make a real difference in patient care?
At Relu, we're looking for a senior, hands-on revenue marketer to personally build and run our ABM-driven pipeline engine. This is an individual contributor role with direct ownership of pipeline creation.
Relu: Improving Dentistry with AI
Relu is an AI scale-up based in Leuven that is transforming dentistry through automated dental design services.
Dental labs are under pressure:
A growing shortage of skilled digital technicians
Rising demand for fast, patient-specific dental care
Our mission is to automate the repetitive and time-consuming parts of dental CAD design, so:
Labs scale without adding headcount
Dentists deliver care faster
Patients get timely, high-quality treatment
Thousands of dental professionals already rely on Relu, a number that keeps growing.
Your Role: Own the Pipeline
You own turning a finite list of dental labs into a predictable pipeline. This is an account-based role, not a lead-gen role. Success is measured in activated accounts, meetings, and conversion efficiency.
What you'll do:
Account-Based Marketing (ABM)
Own ABM for ~10,000 dental labs in EU & US
Build, segment, and prioritize account lists by lab type, maturity, and persona
Adapt messaging per segment and decision-maker
Outbound Execution
Design, run, and iterate outbound campaigns via e-mail / ads / socials
Experiment aggressively, scale what works, kill what doesn't
Collaborate closely with sales on targeting and sequencing
Inbound Conversion Optimization
Increase trust and conversion across inbound touchpoints
Draft case studies, custom landing pages, and proof-driven content
Leverage KOL networks to signal social proof
Pipeline Ownership & Measurement
Own the funnel from account → SQL → Meeting
Track conversion rates and cost per conversion
Use data to decide what to double down on next
What we're looking for:
2+ years of technical experience with CRM-driven ABM
2+ years of commercial ownership: you feel pipeline gaps personally
Strong bias to action: ship fast, iterate weekly, learn in public
Tight alignment with sales: incorporate objections into messaging continuously
Intellectual honesty: you know when something isn't working, and act on it
Experience in medtech (or other trust-based B2B buying environments)
Excellent English writing and positioning skills, adaptable per customer segment
Regular presence in our Leuven office (Work authorisation for Belgium required )
Our Commercial Stack:
Outbound: Hubspot, Clay, Reply
Inbound: Hubspot, Webflow, Intercom
Why Relu?
A driven, low-ego team that enjoys building together
Flexible working hours and remote flexibility
Real ownership in a fast-scaling AI company
Direct exposure to cutting-edge AI in healthcare
A bright office near Leuven station, Vaartkom, and major bike highways
Team lunches, walks, great coffee, and a strong team culture
Competitive salary package with attractive benefits
Ready to build a predictable GTM engine and shape the future of AI in dentistry?
Let's talk.
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