The Trade Marketeer belongs to the marketing department and directly reports to the Trade Marketing Manager. He/she contributes to the operational follow-up of the contracts negotiated with laboratories regarding marketing budget as well as the company’s actions with the participation of the laboratories.
His/her role is to suggest and develop a Trade Marketing plan for suppliers and pharmaceuticals laboratories with whom a marketing budget has been negotiated.
He/she must find the best solutions to develop the suppliers’ brands on the e-business platform.
Responsibility for the yearly trade marketing action plans:
Based on the marketing budgets negotiated by the Purchase Department, the Trade Marketeer is responsible (under supervision of the Trade Marketing Manager) for establishing a yearly marketing and action plan (banners, spaces in newsletters, social media contest, …) to present and sell to the company’s suppliers:
* Contact all laboratories for which a marketing budget has been negotiated by the buyer: the strategy of the marketing actions always have to be linked to a commercial agreement;
* Support to create win-win trade marketing plans;
* Introduce to suppliers the different marketing actions the company has to offer (gifts, loyalty programs,…) and see in which program they are willing to participate;
* Reach out to laboratories to propose temporary actions in which they can participate (e.g., Black Friday, flash sales), based on predefined commercial agreements.
* Suggest extra creative ideas to suppliers and ask for a participation in the marketing offers;
* Be the main contact person between the suppliers and Newpharma for all the marketing part;
Operational tasks and reporting:
* Share information related to marketing actions so that the different departments have the required information (reservation file, Jira, …);
* Communicate efficiently with all the stakeholders involved in the actions (Emailing department, Brand department,…);
* Handle all billing tasks for the various actions ;
* Report to the Trade Marketing Manager and work in very close collaboration with the team of purchasers;
* Complete actions in our systems to give visibility to the purchasing department;
* Create regular reports for the purchasing department to keep them informed on the results of the actions.
Reporting and Feedback:
* Share regular updates on campaign performance with stakeholders, and provide relevant observations to support continuous improvement and alignment with marketing objectives.
* Use customer insights and market data to inform and enhance collaborative marketing strategies with labs and suppliers, demonstrating the effectiveness of our e-commerce platform for targeted customer outreach.
* Solve invoicing problems (managed by Romanian colleagues) related to the trade marketing plans;
* Follow-up the KPIs on the different marketing actions;
* Keep up to date with the different marketing developments;
* Draft and share marketing contracts using the approved template, and coordinate the signature process.
* Carry out discussions on the return of unsold stock following a marketing action in parallel with the signed contract;
* Make sure the marketing actions negotiated with the suppliers are accepted by the pharma department.
EDUCATION : Degree in Marketing, communication, commerce or equivalent.
Years of experience: 3-5 years experience in marketing or sales.
skills
· Proactive person with a commercial spirit, always looking for new opportunities;
· 360 Marketing Knowledge;
· Knowledge of the e-commerce industry;
· Negotiation skills and commercial flair;
· Priority Management, organization and attention to details;
· Problem-solving oriented;
· Logical and analytical skills (able to dress analytical reports);
· Creative mindset and willing to suggest innovative ideas;
· Excellent interpersonal skills & dynamic attitude;
· Excellent stress management and respect for tight deadlines;
· Ability to work and improve existing processes;
· Fluency in French, English. Dutch is very strong asset.