Are you a talented writer with a passion for search engines and AI? Rubio Monocoat, a global player in wood protection, is looking for an SEO Specialist who doesn’t just write for Google or Bing, but also thinks ahead to how we get found in AI-powered search engines like ChatGPT, Perplexity and others.
You’ll join a vibrant digital team to elevate the visibility of multiple international brands and e-commerce platforms.
Your mission: write, structure, and optimize content that truly resonates with search intent, both human and AI.
Your role
* Develop and implement SEO strategies for multiple international webshops.
* Explore and implement strategies related to Generative Engine Optimization (GEO).
* Conduct keyword and prompt research, targeting both traditional and generative search platforms.
* Write smart, compelling, AI-friendly content: from landing pages and blog articles to product descriptions.
* Oversee the content and UX structure, while supporting basic technical health (crawlability, structured data, speed...).
* Manage redirect mapping during webshop migrations.
* Work on multilingual sites and tailor SEO strategies to local markets
* Collaborate closely with a skilled and multidisciplinary digital team, each contributing to the growth and performance of our international webshops.
* Explore AI-driven SEO tooling, structured data, and participate in CRO experiments alongside our performance team.
* Provide long-term, scalable SEO solutions.
Your profile
* Proven experience in SEO (2+ years), with a strong focus on content and site architecture.
* Skilled with SEO tools like Ahrefs, SEMrush, Screaming Frog.
* Solid understanding of CMS platforms like Shopify.
* A proactive, team-oriented attitude with a love for collaboration and experimentation.
* A driven and passionate individual who goes the extra mile, with a healthy dose of ambition and an entrepreneurial mindset.
* A forward-thinking mindset — you’re excited about AI-driven visibility and innovation.
* A sharp pen (keyboard!) in both English and Dutch. French and other languages are a plus.
* Understanding of and experience with woodworking is an important asset.
Success in this role is measured by growth in organic traffic, improvement of keyword rankings, and technical site health.
Mail: mariam.berrezzouk@rubiomonocoat.com